Month: September 2012

Saving Face

What do Facebook and the NFL have in common?                   Well, plenty of course – millions of fans/users/customers around the world; deeper engagement with these individuals than arguably any other global brand could ever hope for and, certainly greater awareness, too. Now, as communicators and marketers, we know all too well – not all press, buzz and awareness… Read more »

Augmenting the Art of Storytelling with Creative Visual Assets

As PR pros, we’re trained experts in the art of storytelling. From traditional media relations to the multifaceted realm of social media, there’s always a story that needs to be told regardless of the message or medium, and we’re here to help tell it. However, sometimes showing is the perfect complement to telling. Numerous studies show that enhancing your story with creative visual content can work… Read more »

Matter Communications Announces Studio-C

PR firm known for executing innovative and high-profile campaigns for technology and consumer clients adds full-suite of in-house creative services, from video to graphic design  Newburyport, Mass. – September 24, 2012 – Matter Communications, a full-service public relations agency specializing in high-technology and consumer markets, has announced its in-house creative services group, Studio-C. The new group is designed to help brands develop visual content – from… Read more »

Company Clambake- Why Not?

 Inserting a bit of culture into the workplace Having good fun with good food and colleagues is important, that is why here at Matter we try to insert as much fun into the work environment as possible. Especially as we grow as an agency, getting to know everyone on a personal level, outside the workplace helps our Matter family grow stronger. Most recently, we have been… Read more »

The Similarities Between PR and the Food Service Industry

Everyone I have talked to that has worked in the food service industry agrees: everyone should work as a server at some point in their lives. Not only does it make you truly appreciate being paid in tips and what servers go through on a daily basis, but the valuable skills you gain from the service industry can help you tremendously in life. I worked as… Read more »

LunchSpotting 1.1 – Video Recap!

LunchSpotting is aimed at connecting Boston’s Innovation Economy including entrepreneurs, executives, VCs, media, and prospective employees in a casual, fun, “no expectations” kind of way. Meet someone new, share a story or an idea, create a connection. Our inaugural event, co-hosted by MITX, was held at Gazelle’s headquarters in the Boston Innovation District. We had great food, great conversation and great attendance!

Fall is in the Air

Although I for one, am sad to say goodbye to summer, there is something refreshing about the change in seasons. And, this week at Matter fall is certainly already in the air. It’s in the cooler breeze blowing off the ocean, it’s in the hours of football watched this weekend (perhaps it’s in the collective groan of colleagues with significant others who insist on these hours… Read more »