Month: April 2019

Pitching Healthcare Clients to a Tech Audience

Anyone in healthcare public relations, from providers, hospitals, medical organizations and device manufacturers knows that earning organic publicity is increasingly difficult. So, how do you get your news into the competitive mix? With the healthcare industry in the midst of a massive shift, technology is at the helm of the revolution. The lines are blurring between the healthcare industry and the progressive technology world. Electronic health… Read more »

How to Craft a Compelling Video Testimonial — Every Time

Your edit has a charismatic interviewee, beautiful B-Roll, snazzy motion graphics and a catchy music bed. Yet for some reason, the video just isn’t clicking: why is your customer testimonial broken? The answer might be narrative structure; or lack of it. Narrative structure can be thought of as the order in which your messaging points are presented to the viewer, and the content of those messaging… Read more »

The Latest + Greatest from Creative Services: March 2019

Wondering what we’ve been up to lately? We could not ask for a better quarter to kick off 2019, but after some cold outdoor video shoots (see above), we are certainly ready for that warmer weather. This quarter, the AVA Digital Awards recognized our team with a total of 8 awards. And our work with CityPASS and Dassault Systèmes were awarded Honorable Mention at the PR… Read more »

Matter Health and Myomo to Share Integrated PR and Marketing Best Practices at Health Tech Marketing and Public Relations Conference

Full-service PR agency to sponsor healthcare event and co-present with medical robotics company on the ideal mix of paid, earned and owned media BOSTON – April 9, 2019 – Matter Communications, a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing, will sponsor the Health IT Marketing Conference (HITMC) April 17 – 19 through its newly launched healthcare brand, Matter Health. Vice… Read more »

Tech Giants Are Taking Over Healthcare, But That Won’t Ruin Your PR Program

There’s an invasion happening in healthcare right now with tech behemoths like Amazon, Apple and Google all making it abundantly clear they want to disrupt the space. Healthcare is a $3 trillion industry with flaws and inadequacies that are just begging for a new approach, making it a very easy target for companies that make a living identifying industry weaknesses. Amazon bought the drug prescription service… Read more »