Month: December 2014

Why You Should Take a Break

Here at Matter, the office is busy with the sound of final projects being completed before the holiday break. While we remain available for our clients, we take the week after Christmas to recharge and refresh so that we can start the New Year off strong. And while most people recognize the importance of taking a break, the workforce often doesn’t act upon its own advice…. Read more »

7 Life Lessons Learned in PR

Tomorrow marks my 120th day working at PR Agency, Matter Communications. While they may seem like the fastest four months of my life, they also have been the most valuable. Working in public relations teaches you many things, some of which are important life lessons that will serve you both in your professional career and in everyday life. Here are seven life lessons I have learned… Read more »

4 Steps to a Successful 2015 Video Strategy

  With Christmas around the corner, there’s really only one thing on everyone’s mind. Next year’s Video Content strategy!  Ok, well, maybe not, but as the calendar year winds down and we all gather to reflect and celebrate the accomplishments of 2014, there’s no time like the “present” to start thinking about what 2015 has in store for your brand’s content production.  Unsurprisingly, countless articles about… Read more »

PR Agency Matter Communications Wins 2014 Best in Biz Award

Marks Fifth ‘Agency of the Year’ Award in Two Years for the PR Firm [Newburyport, MA] – December 3, 2014 – Matter Communications has been named a silver winner in the 2014 PR Agency of the Year category, Best in Biz Awards, the only independent business awards program judged by members of the press and industry analysts. Matter Communications is one of the fastest-growing public relations… Read more »

How Brand Videos are Like Your Favorite Song

Producing a successful brand video is like creating a piece of contemporary music. Generally, with a simple brand video you’ve got the introduction, the verse, the chorus, maybe a bridge or solo, and the conclusion. As video creators, this is how we initiate creating any number of brand videos for our clients. You’ve got about 10-15 seconds in your introduction to hook the audience to keep… Read more »

PR Teams Take Time Out for Team Building

In such a fast-paced environment, trust and respect among team members is a critical element for success. That’s why it’s important to periodically take time out of the office, step outside of our comfort zones and get to know colleagues on our PR teams outside of the confines of conference rooms and our inboxes. We recently had the opportunity to venture pretty far out of our comfort… Read more »