• Matter Social Second: October 2022

    Matter Social Second: October 2022

    Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from October.

    Click the headline to see the full story.

    Instagram Launches Live Test of Native Post Scheduling in the App

    Drumroll, please! It’s the moment we’ve all been waiting for – Instagram has launched a test of native post scheduling within the app! And the best part? This feature works for posts and Reels. All social media professionals know the struggle of posting on Instagram in real time, with limited scheduling options, especially for Reels. However, this potential update could be the answer we’ve all been waiting for — allowing us to streamline scheduling while enabling access to all of Instagram’s creation tools and options. The test is currently rolled out for a limited group of users, with the potential to expand to the entire user base in the coming months. 

    TikTok Launches Automated ‘Smart Performance Campaigns’ to Boost Ad Performance

    To keep up with the social advertising capabilities of Meta products and other platforms, TikTok has announced the launch of its Smart Performance Campaigns that use AI and machine learning to autonomously optimize ads for the best performance. This new option aims to make campaign optimization as simple and “hands off” as possible by enabling the platform’s AI to make changes to your campaign based on performance results and goals – helping you drive the strongest results possible based on campaign objectives, without any manual action needed. This feature has begun rolling out and should be available to all users within the next few months. 

    LinkedIn Adds New ‘Person’ and ‘Page’ Link Stickers to Improve In-App Engagement

    If you’re hoping to drive more traffic and engagement to your LinkedIn posts, this one’s for you! We know the platform has ultimately broadened from business-only posts to launching itself into the general social media realm – so this shouldn’t come as a surprise.  

    LinkedIn has announced the addition of ‘Person’ and ‘Page Link’ Stickers to help improve in-app engagement. With this new feature, users can now add a link to their profile to gain more traction for their individual sites. And with other community-based platforms, it’s likely that business professionals and creators alike may start to flock to LinkedIn to share more content in this format. Will you be hopping over to LinkedIn to post more than just your job updates? 

    Could your team use more social media best practices and support for your brand? Reach out below and our team will be in touch.

    Irina Noonan

  • Matter Adds Eight Cyber + Identity Brands to Growing Portfolio

    Matter Adds Eight Cyber + Identity Brands to Growing Portfolio

    Integrated PR + Marketing Agency’s Growing Cyber Team Helps Clients Elevate Brand Awareness and Market Differentiation in Hypercompetitive Cybersecurity Sector.

    BOSTON, Oct. 18, 2022 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — announces its continued momentum in the cybersecurity industry highlighted by the recent addition of eight clients from across the security spectrum. From VC-backed startups and later-stage unicorns to mid-sized and billion-dollar brands, these new client partners are helping to further solidify Matter as a national leader in delivering high-impact, integrated PR and marketing programs for cyber innovators protecting consumers, businesses and state/federal organizations from growing global threats.

    “Matter has established itself as one of the foremost trusted PR and marketing firms supporting the explosion of cybersecurity companies being founded, funded and expanded to meet businesses’ insatiable demand for protection against increasingly sophisticated threats,” said Tim Hurley, Executive Vice President at Matter. “From supporting brand building and awareness to lead generation and category creation, we’re honored by our clients’ continued confidence in our team’s ability to help them achieve their critical business goals.”

    Matter’s experience and expertise continues to expand across a diverse range of security categories, including cloud, network and endpoint security; identity management; detection and response; email security, compliance, internet privacy and more. In addition to a growing team of cybersecurity PR and marketing professionals across Matter’s nationwide offices, clients have complete access to the agency’s expansive creative resources including videographers, animators, producers and podcasters.

    Leveraging a diverse mix of Matter’s PR, marketing and creative services, the agency’s new cybersecurity clients include:

    PR + Thought Leadership

    • ABS Group, a leading risk management company.
    • Beyond Identity, the leading provider of unphishable multi-factor authentication (MFA) solutions.
    • Drata, a comprehensive security and compliance automation platform that continuously monitors and collects evidence of a company’s security controls to ensure audit readiness.
    • Expel, a managed security provider that offers managed detection and response (MDR), remediation, phishing support, and threat hunting.
    • Mimecast, an advanced email and collaboration security company.
    • SailPoint, the leader in enterprise identity security.

    Creative + Content

    “We partnered with Matter because we needed an agency that understands our business, is steeped in security and compliance, and can deliver results quickly,” said Sarah Lubeck, VP of Marketing at Drata. “Matter has scaled to meet our requirements while increasing awareness with customers, prospects, partners and other strategic stakeholders.”

    As Matter expands its growing cybersecurity roster, the agency is actively hiring for account positions at all levels. View the full list of open positions.

    For more information about the Matter cybersecurity team’s services and experience, visit the Matter Cybersecurity page.

    With nearly 300 professionals across offices in Boston and Newburyport, MA, Providence, RI, Pittsburgh, PA, Dallas, TX, Denver, CO, and Portland, OR, Matter is one of the fastest-growing PR, marketing and creative firms in the country. Matter has won 14 “Agency of the Year” accolades and has been consistently recognized as a top place to work. 

    About Matter Communications

    Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into content-rich campaigns that inspire action and build value. Founded in 2003, with seven offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    Contact

    Matter
    Greg Amaral, 401-330-2800
    [email protected]
    www.matternow.com

    Matter