Newburyport, Mass. – Matter Communications, a full-service public relations agency specializing in high-technology and consumer markets, announced today that its services are now retained by five new clients: Crimson Hexagon, Datacolor, nSight Inc., Pepro and ReSolve. These companies join a growing roster of clients that rely on Matter’s holistic method for building brands through traditional and social media relations. (more…)
As the world of social media heats up for PR pros and marketers, the inevitable question arises – what to do about errors posted to social networks? (more…)
As I snuggled into bed on this past week’s snowy Wednesday evening I realized I forgot to watch the President’s Speech in Tucson. Fortunately my smartphone was charging nearby so I opened my YouTube app and caught up on my current events. I smiled to myself as I thought of the iconic images of past Presidential speeches, families gathered around the radio waiting with bated breath over crackling speakers. Not quite the same scene today is it? (more…)
My colleague here at Matter, Nick Porter, sent me an article published by The Economist in the December 16 edition about the history and current state of the PR industry. While the examination of the start of the profession was undoubtedly interesting, the article was written in such a way that showed the writer had little if any respect for PR practitioners at all. At one point, the piece states that PR people “have been locked in an antagonistic, symbiotic relationship with journalists, with mutual contempt tempered by mutual dependency.” Both “wow” and “ouch” are appropriate responses here. (more…)
I know what Oprah would say, but I have to be honest, if I was the CEO of a company, profitability would be my main concern. Without the money, your vision can never be executed. Apparently Twitter’s CEO thinks differently. (more…)
Working in PR, we’ve probably all struggled to explain exactly what we do to family and friends. Our chosen profession is not as easily understood when compared to careers like being a teacher, lawyer, doctor, even an ad exec. In part, I suspect it’s because most people have seen those other professions accurately represented on TV shows and in movies. Yet it’s rare that a show or movie presents a character who works in PR…and even rarer still that what he or she is shown actually doing at work matches what any of us do on a day to day basis. The closest I’ve come to seeing a realistic portrayal of PR on the silver screen was back when “The West Wing” was on the air, and Alison Janney played C.J. Cregg, White House press secretary. In some ways, it was that role that inspired me to enter the industry in the first place. (more…)