In our growing digital culture, people are increasingly turning towards email, text, Twitter, and Facebook as their first option for communication. While this isn’t necessarily new or a bad thing, I still believe that picking up the phone is the most effective way for Public Relations professionals to communicate. Whether pitching a story idea or securing a briefing, more times than not, I get a response when using the phone. Everyone knows that each phone conversation can’t be successful and result in media coverage, but by the end of it, I have feedback to share with clients and colleagues. Most forms of digital correspondence do not afford the nuances of a phone conversation like tonality or free-flowing conversation. (more…)