Category: Video

Why Your Brand Needs Audiograms

An Audiogram is essentially the video-ification of a quote. It marries a short piece of audio with visual elements such as images, graphics, and (most importantly) animated subtitles and waveforms to reinforce the spoken word.

The Latest + Greatest from Matter Video Services: Q2 2020

The past quarter has certainly challenged the Matter video team, but that just means we’ve been even more creative! From remote productions to animations, user generated content to live broadcasting, and podcasts to audiograms, the team is proud of the client collaborations and content produced in Q2.

An At-Home Guide to Content Creation

Resources to Empower Your Brand to Create Impactful Marketing Content from Home Amidst the new work-from-home world, Matter’s robust creative and video teams developed a series of guides to help clients create rich, impactful content using smartphones, webcams, podcasts, animation and more – all from the comfort of home. Check out each post in the series below. 1. Tips for Shooting Smartphone Video While professional production… Read more »

Matter Wins 7 Honors at The 2020 Telly Awards

‘The Telly Awards’ is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates.

Marketing Jump Start Part I: Leveraging Video as Part of the Marketing Funnel

Over the coming weeks, we’ll be sharing six tactics you should consider employing to adapt your marketing programs to our new remote world. Welcome! Today is Part I, Leveraging Video as Part of the Marketing Funnel. #1. Transition to Virtual Events With in-person events and conferences no longer an option in the current environment, consider launching a digital conference, webinar or meet-up. Virtual events are a… Read more »

Matter Celebrates Five Video Award Wins!

Zero Gravity Tables: “Stand Fast” Brand Video Zero Gravity Tables’ mission is to create eco-friendly, ergonomic, and luxurious height-adjustable desk solutions. With production in Newburyport, Boulder and Portland, the goal of this video is to showcase how consumers can unlock their personal potential by standing up at work. Featuring surfing, running, rock climbing, cycling and yoga – this video has lots of action! La Brea Bakery:… Read more »

An At-Home Guide to Content Creation Part VI: Embrace the Power of UGC

Power to the People With “RECORD” buttons gathering dust on most professional video cameras these days, there’s never been a better time to add user-generated content (UGC) to your brand’s marketing mix. User-generated videos are sensitive and appropriate to this challenging moment, and offer tremendous potential for engagement and shareability when executed well – you’ll just want to keep a few tips in mind along the… Read more »

An At-Home Guide to Content Creation Part V: 5 Tips for Launching Your First Podcast

Over the coming days, we’ll be sharing new resources that can empower you to continue creating impactful, “at-home” marketing content for your organization during this unusual time. Welcome! Today is Part V, “5 Tips for Launching Your First Podcast.” See Part I: Tips for Shooting Smartphone Video, Part II: When to Consider Animated Videos, Part III: Repurposing Your Content Library and Part IV: Looking Great Via… Read more »

The Latest and Greatest from Video Services: April 2020

Cisco Webex – “Northland Pioneer College Success Story” Cisco Webex is a leading enterprise solution for video conferencing, online meetings, screen share and even tele-education. That is no more apparent than in this success story video with Northland Pioneer College. The college is situated in a very remote area of over 21,000 square miles in Arizona, yet successfully serves approximately 8,000 students with distance learning powered… Read more »

An At-Home Guide to Content Creation Part III: Repurposing Your Content Library

Over the coming days, we’ll be sharing new resources that can empower you to continue creating impactful, “at-home” marketing content for your organization during this unusual time. Welcome! Today is Part III, “Repurposing Your Content Library.”  See Part I: Tips for Shooting Smartphone Video, and Part II: When to Consider Animated Videos A whirlwind of news has unfolded during the past couple of weeks, and many… Read more »

An At-Home Guide to Content Creation Part I: Tips for Shooting Smartphone Video

Over the coming days we’ll be sharing new resources that can empower you to continue to create impactful, “at-home” marketing content for your organization during this unusual time. Welcome! Today is Part I, “Tips for Shooting Smartphone Video.”     Follow the Rule of Thirds In professional video you’ll notice the subject’s head is almost always placed along the top third-line of the frame. This reliably ensures a… Read more »