Category: Video

Matter Returns as Sponsor for 12th Annual NEVY Awards

Date: Categories: Press Releases, Video

Celebrating New England’s Startup and Venture Ecosystem with Creative Excellence WHO:Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – is proud to sponsor the 12th Annual NEVY Awards. The NEVY Awards are produced by the New England Venture Capital Association (NEVCA), working on behalf of New England’s VC industry to foster a collaborative, inclusive, and prosperous innovation ecosystem. WHAT:The NEVY Awards,… Read more »

How a Scripted 911 Call Underscored Urgency for Domestic Violence Support

Date: Categories: Company Culture, Marketing Strategy, Video

In honor of Domestic Violence Awareness Month, we’re reflecting on our recent partnership with Geiger Institute, an organization with a proven track record of helping domestic violence survivors. Matter has been privileged to partner with Geiger Institute on several initiatives over the years, helping elevate the critical work they do. Recently, they asked us to create a video that would get the attention of large donors…. Read more »

Explaining the Unexplained with Video

Date: Categories: Marketing Strategy, Video

Let’s say you have a product to sell (Or a service. Something your business offers that is absolutely amazing). You want to tell the world about this incredible thing (because everyone and their mother should know about it), but there is so much information. Just look at your website! You have 10 pages detailing one aspect alone. And let’s be honest, most people aren’t going to… Read more »

Maintaining Momentum – Videos for the Bottom of Your Sales Funnel

Date: Categories: Integrated Media, Video

You already know that your sales funnel is like a waterslide (and if you don’t, feel free to go back and read part 1 & part 2 of our Videos for your Sales Funnel series). What I’m going to say next will probably not shock you, either: Videos help convince your customers to purchase. Not only that, but video is an excellent tool for keeping your… Read more »

Videos for the Middle of Your Sales Funnel

Date: Categories: Integrated Media, Marketing Strategy, Video

Marketing videos aren’t all about awareness. Sure, video is great for getting new prospects in the door, but it’s also a great way to stay connected with your potential new customers throughout the buyer’s journey. 79% of marketing leads are never converted into sales, which means there’s a whole lot of opportunity waiting for you further down the sales funnel. And it just so happens that… Read more »

Making an Unforgettable Impression: Videos for the Top of Your Sales Funnel

Date: Categories: Integrated Media, Marketing Strategy, Video

Your business needs video. Video generates more leads, communicates a more memorable message and is shared on social 12x more than text alone – and because search engines prioritize content that includes video, more people will be exposed to your branded video than would be exposed to a similarly branded blog post. But here’s the thing: One video cannot meet all of your marketing needs alone…. Read more »

Matter Video Celebrates High Impact Work Including 250th Episode of Microwave Journal’s Thought Leadership Video Series

Date: Categories: Press Releases, Video

Matter’s video + animation team announces continued momentum highlighted by successful brand videos for client partners including Presidio, RSM, SieMatic, OmniOn Power and more BOSTON, June 4, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the continued momentum of Matter Video, the agency’s full-service video production and animation team. According to Wyzowl’s 2024 Video Marketing Statistics,… Read more »

Keep Your Brand Fresh with Animated Marketing Videos

Date: Categories: Creative + Content, Video

When it comes to captivating audiences and building lasting brand affinity, nothing beats video. But getting the most out of your video marketing investment requires more than just having someone hit record. The limitless power of animation — bursting with color, free from the constraints of real-world physics and designed with instant comprehension in mind — is just what the doctor ordered to cut through the… Read more »

How Case Study Videos Spark Customer Imagination

Date: Categories: Creative + Content, Integrated Media, Marketing Strategy, Video

Picture this: you’re the marketing leader for a product or service. You know how much your solution has helped your customers reach new levels of success. Plenty of prospects are aware of what you have to offer but converting these leads into closed deals has been a challenge. These potential clients are considering working with you, but it’s more than likely they’ll want to see some… Read more »

Are You AfrAId of the Dark? Our Scariest AI-generated Halloween Costumes for PR/Marketing Pros

Date: Categories: Company Culture, Creative + Content, Integrated Media, Public Relations, Video

You May Live to See AI-generated Costumes Beyond Your Comprehension Spooky season is upon us. And every year, folks like you, dear reader, come to us asking for help figuring out an appropriate costume to wear to work. To avoid scaring your coworkers (or getting a call from HR), we came up with some of the most terrifying marketing/comms-themed costumes your office Halloween party has ever… Read more »

Matter’s Gusto Team Releases Its 2023 Guide to 10 Must-Have Brand Videos

Date: Categories: Press Releases, Video

Agency’s Award-winning Video Team Reveals the 10 Videos Every Brand Needs to Successfully Support Each Stage of the Buyer’s Journey BOSTON, June 27, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production — today announced its 2023 Guide to must-have brand videos, helping companies engage audiences and create brand affinity at each stage of… Read more »

Matter’s Gusto Team Wins Two Regional Emmy Awards for Graphic Arts at the 46th Annual Boston/New England Emmy Awards

Date: Categories: Press Releases, Video

Honored by the National Academy of Television Arts and Sciences for Excellence in Artistic, Educational, Cultural, and Technical Progress BOSTON, June 15, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production —is proud to announce it has won two Boston/New England Regional Emmy® Awards for outstanding work in Graphic Arts. The Boston/New England Emmy®… Read more »

Gusto Comes Out Swinging: Team Ends Q1 with a Combo of New Video Clients + Award-winning Podcast Projects

Date: Categories: Press Releases, Video

Matter’s Creative Content House Helps Marketers Boost Brand Awareness and Reach Audiences with Video Production, Motion Graphics Design + Podcasts. BOSTON, April 12, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production — today announced its continued momentum highlighted by seven key additions to an extensive client roster of brands across healthcare, B2B technology and… Read more »