Welcome to the Q2 2022 LATEST + GREATEST from the MATTER VIDEO + PODCAST team! We can’t speak for anyone else, but so far 2022 has got us twisted up in knots. Like, good, strong, metaphorical knots. Our team is growing, our clients believe in the power of video and podcasts, and as we look ahead to summer, we’re feeling some combination of exhaustion and excitement…. Read more »
It’s the Q1 2022 LATEST + GREATEST FROM MATTER VIDEO + AUDIO for your enjoyment! Wait a second… what month is it? Are we in April already? What’s the right way to describe 2022 so far? In a word, it’s been nuts – simultaneously dragging on forever and flying by at lightspeed. January feels like ages ago, but just yesterday it was March? Time… Whoa. Anyway, from… Read more »
Thank you, clients and collaborators! It’s hard to believe 2021 is already in the books. But here we are! So let’s talk about some of the major happenings of the last three months. Succession wrapped season 3 like a corporate version of Game of Thrones – and yes, we are here for it. Cowboy Bebop got us nostalgic for the anime of yore. And Arcane tore down the walls between video games and television by proving that compelling visuals and great storytelling always win. … Read more »
What do we always say is the most important thing? Breakfast. Obviously, it’s breakfast. But a close second for marketers is – and always should be – video. Now, video may not be able to satisfy a serious craving for biscuits and gravy, but it does satisfy business needs and drive real engagement outcomes. And like breakfast, video isn’t so much a thing as it is a powerful collection of elements coming together to drive results. So, whereas the first,… Read more »
Thank you, clients and collaborators! If there’s one thing we’ve learned this quarter, it’s that Rupaul’s Drag Race is essentially untouchable, winning its fourth straight Emmy for Outstanding Competition Program (and sixth for its incomparable host). And that Kate Winslet as Mare of Easttown could easily order a hoagie at Wawa’s without causing a stir. And another thing, if Shang-Chi and What if… are any indication, the next phase of the Marvel Cinematic Universe is going to be awesome. And, speaking of awards, the Matter Audio… Read more »
The ultimate guide to releasing your branded podcast Give your team a round of applause. Pat yourself on the back. You just finished recording and editing an entire season of your branded podcast, which is a huge friggin’ deal. And you know what? It came out pretty dang good! But wait, before you blow your entire prosecco budget prematurely, you need to know your work here isn’t done. Check this out: your great podcast deserves an equally great… Read more »
It’s hard to believe we’ve crossed the halfway point of 2021, but here we are. And there’s so much to report. Ted Lasso Season 2. Another big win at the Oscars for Pixar with Soul walking off with two golden statuettes. Oh, and how could we not mention Loki? What a ride! And like the mythical Marvel trickster, we at Matter accomplished a lot over the course of the last few months.
Roll out the red carpets. Put on your finest of fineries. It’s awards season, and Matter is absolutely cleaning up with our podcasts, branded videos and live virtual experiences and product launches. Now, we don’t like to brag – it’s just not in our nature. But we can’t pass on an opportunity to shine a spotlight on the hard and downright impressive work our team members have done in the last year. Especially if that light comes from prestigious awards programs and ranges in hue from platinum and gold to silver and bronze. So, without further ado – and with special thanks to The Telly Awards, MUSE Creative Awards, NYX Video and Marcom Awards, Hermes Creative Awards, Communicator Awards, Bell Ringer, and the Vega Digital Awards for their consideration – congratulations to the entire Matter creative services team. You’ve earned it!
Boosting brand engagement. Aligning your brand with visual trends while differentiating yourself in crowded spaces. Going above and beyond what seems visually possible. And giving you the single best tool for demonstrating the ins, outs and everything-in-betweens of a product. 3D animation is – and we sincerely mean this – amazing.
There’s an old saying that goes, “Hindsight is 2020.” You’ve probably heard it – who hasn’t? But, as we push into the second half of 2021, we might adjust it to reflect how the challenges of this past year sit comfortably in our rear view.
Here’s a question we get a lot here at Matter: Are podcasts worth adding to my content marketing strategy? The answer to that is simple: yes. Wait, are you not convinced by our one-word answer? Well, you’re in luck, because part three of our Marketer’s Guide to Valuing Long-Form Content is going to dig into why you should refocus your priorities on better kinds of engagement, how podcasts fit into a content marketing strategy and what measurements you can use to demonstrate the value of podcasts to your business.
Podcasts vs. Video Series So, you’ve realized the value of long-form content in building brand affinity and audience interaction – that’s awesome! You’re already ahead of the B2B and B2C content curves. Now comes the real challenge (also the fun part): planning and producing that content. With our breakdown of pros and cons, alongside general recommendations based on our production experiences, you’ll have a great foundation to tell your story with long-form and original content. At Matter, we specialize in long-form… Read more »
Brand Affinity, Binge-worthiness and You You’ve probably heard tales of brand affinity, what some marketers call the holy grail of audience engagement. And there’s a good chance you know it’s a powerful way to build relationships between your brand and your audience. If this is all new to you, here’s a quick definition: Brand affinity is a trust relationship, a deeper sense of connection developed… Read more »
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