Month: September 2021

Matter Releases Its 2022 Guide to Must-Have Brand Videos

Integrated Agency Reveals the Eight Videos Every Brand Needs to Successfully Support Each Stage of the Buyer’s Journey. BOSTON – September 21, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces its 2022 Guide to Must-Have Brand Videos, helping companies engage audiences and create brand affinity at each stage of the buyer’s journey. The guide… Read more »

Matter Social Second: September 2021

Welcome to another edition of The Matter Social Second — keeping you informed about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from September. Instagram Removes Swipe-Up Feature for Stories Instagram has begun the removal of the infamous swipe-up feature and is replacing it with a link sticker. This feature will still be available to… Read more »

Sticking it to the ‘Gram — Instagram Swapping out Swipe Up for Stickers

Imagine it: You’re tapping through your Stories, and an influencer you follow posts something you want to react to. You swipe up to hit it with that Lit emoji and all of the sudden, poof, you’re on some product page. We’ve all been there and it’s not great. But change is in the air, dear reader: Instagram has begun the removal of the infamous swipe-up feature… Read more »

Media on the Move: August 2021

As summer comes to an end and fall quickly approaches, we can almost feel the change in the air. But it’s not just the seasons that are shifting — many of us are making big moves, whether to a new state, new school or new job. And the media landscape is no exception, undergoing plenty of changes in this past month alone. Read up on some major publication moves from reporters and editors you’ll want to keep up with this fall.  NATIONAL NEWSPAPERS: The Washington Post: Cristiano Lima, previously at Politico, joins… Read more »