Month: May 2019

HITMC 2019 Takeaways from Matter Health

For the third year in a row I was lucky to attend the annual Health IT Marketing and PR Conference or HITMC (pronounced hit-mick). While each conference has been valuable and informative, this year held special meaning for me personally for a few reasons, not the least of which was the location, which just so happened to be in Matter HQ’s backyard of Boston. Not only… Read more »

Consumer Technology Survey Reveals Fast-Growing Influence of Video Reviews, Social Media and Brand Ethics

Annual report from Matter Communications shows stark changes in content consumption that demand diversification of mediums and media relations strategies BOSTON – May 21, 2019 – Data released by Matter Communications – a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing – revealed considerable year-over-year shifts in how shoppers learn about consumer technology products, the skyrocketing reliance on video and the value… Read more »

Video Team Wins 7 Honors from The Communicator Awards

The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals. Founded over two decades ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. The 25th Annual Communicator Awards received over 6,000 entries from ad agencies, interactive agencies, production firms, In-house creative professionals, graphic… Read more »

Matter’s Helping Hands Recap: April 2019

Matter’s Helping Hands initiative encourages a nationwide community service effort that is rewarding and fulfilling for all of the employees. With 1000 plus hours of impactful volunteer work done each year, Matter is truly making an impact on its surrounding communities.    230 volunteer hours! This April, our employees volunteered 230 total hours, the most hours in one month in the past three years! Our YTD total… Read more »

Matter Communications Wins Gold: Named PR Agency of the Year by the 2019 American Business Awards®

Double-Digit Revenue Growth, Positive Company Culture and Impressive Client Roster Key to Winning the Gold Stevie Award BOSTON – May 14, 2019 – Matter Communications, a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing, won a Gold Stevie® Award for Public Relations Agency of the Year. Matter was the only PR agency to receive a Gold award in this category from… Read more »

Media on the Move: Week of May 6, 2019

Politics + PR As we round into form across the first half of 2019, we hit upon the realization that for the next 18 months, the majority of media coverage will either be outright political or contain shades of the conversation. The election coverage cycle seems grow in duration every time around. With each new declaration of candidacy comes a barrage of think pieces, op-eds, character… Read more »

Marketing Mojo: Wisdom from Nerdio Chief Revenue Officer Joseph Landes

Erin Brooks, marketing & communications specialist at Matter, recently spoke with Nerdio’s Chief Revenue Officer, Joseph Landes, to discuss his transition from 23 years at Microsoft to the startup world. Brooks and Landes explore the role of the CRO, trends in marketing, best practice and more. Check out the video from the interview and read the full conversation below.   Erin Brooks (EB): Joseph, tell us… Read more »