Category: Uncategorized

Matter Booms In B2B Tech: Adds Eight New Client Partners

Date: Categories: Uncategorized

Integrated Agency’s B2B Technology Team Helps Brands Successfully Navigate Evolving Buyer Behaviors and Preferences BOSTON, March 14, 2023 — Matter Communications — a Brand Elevation Agency integrating PR, marketing and creative services to tell impactful client stories that drive business results — today announced continued momentum in the B2B technology space highlighted by eight key additions to an extensive client roster across the enterprise technology spectrum. B2B buyer… Read more »

Matter Grows Health Portfolio 65% YoY With Wins in Chronic Care, Real-world Evidence, Remote Patient Monitoring + More

Date: Categories: Press Releases, Uncategorized

Agency Adds to Leadership Team to Support Clients taking on Healthcare’s Biggest Challenges BOSTON, Feb. 14, 2023 – Matter Communications – a Brand Elevation Agency that integrates PR, marketing and creative to tell clients’ unique stories and drive business results – announces the continued momentum of its Matter Health team, including the addition of innovative client partners, expansions to existing client programs and a key new… Read more »

3 Things to remember when launching a rebrand in 2023

Date: Categories: Design + Branding, Public Relations, Uncategorized

Matter’s 2023 Marketing Outlook Survey found that brand leaders are prioritizing public relations and social media, marketing and analytics, and content marketing in order to drive maximum ROI. Refining marketing competencies and pushing them forward is enough of a challenge, but many marketers find themselves simultaneously supporting substantial changes in leadership, mission, product, or even the entire brand – and why? Because so many businesses are… Read more »

7 pro tips to make your pitches stand out in 2023

Date: Categories: Public Relations, Uncategorized

The end of 2022 saw layoffs and hiring freezes hit media companies, amid declining advertising revenue and recession fears. CNN laid off hundreds of staffers, NPR announced a hiring freeze and the Washington Post eliminated its Sunday magazine. The list goes on.  Journalists were already stretched thin before these cuts. According to MuckRack’s 2022 State of Journalism report, the average journalist covers four beats (up from… Read more »

Finding Solutions in Healthcare Amidst the Economic Downturn

Date: Categories: Digital Marketing, Public Relations, Strategy + Intelligence, Uncategorized

Amidst an uncertain economic future, healthcare leaders are reflecting on lessons learned in 2022, building out budgets for 2023, and planning for the year ahead. As the country contends with a health system that many believe is broken, both established and emerging organizations across the healthcare continuum are learning the value of putting the patient first, above all else. At this critical moment in the evolution… Read more »

THE LATEST + GREATEST FROM MATTER VIDEO + AUDIO: Q4 2021

Date: Categories: Uncategorized, Video + Audio

Thank you, clients and collaborators!  It’s hard to believe 2021 is already in the books. But here we are! So let’s talk about some of the major happenings of the last three months. Succession wrapped season 3 like a corporate version of Game of Thrones – and yes, we are here for it. Cowboy Bebop got us nostalgic for the anime of yore. And Arcane tore down the walls between video games and television by proving that compelling visuals and great storytelling always win. … Read more »

THE LATEST + GREATEST FROM MATTER VIDEO + AUDIO: Q3 2021

Date: Categories: Uncategorized, Video + Audio

Thank you, clients and collaborators!  If there’s one thing we’ve learned this quarter, it’s that Rupaul’s Drag Race is essentially untouchable, winning its fourth straight Emmy for Outstanding Competition Program (and sixth for its incomparable host). And that Kate Winslet as Mare of Easttown could easily order a hoagie at Wawa’s without causing a stir. And another thing, if Shang-Chi and What if… are any indication, the next phase of the Marvel Cinematic Universe is going to be awesome.   And, speaking of awards, the Matter Audio… Read more »

Media on the Move: September 2020

Date: Categories: Public Relations, Uncategorized

The rise in digital media has never been more evident. With news consumption already trending upward in recent years, the 2020 Reuters Institute Digital News Report shows the pandemic is very likely to accelerate long-term structural changes towards a more digital, mobile and platform-dominated media environment. The report highlights WhatsApp and Instagram as notable social platforms continuing their ascent, with other studies showing podcast awareness continuing… Read more »

How Litigators Can Leverage Public Relations

Date: Categories: Uncategorized

Presented by the Trial Practice Committee Learning how to leverage litigation matters in the court of public opinion requires a sound public relations strategy. Join longtime law firm communications professionals, Beth Chambers and Claire Papanastasiou, for pointers on how litigators can reach key internal and external audiences via a smart communications plan.