Category: Uncategorized

Keep Your Brand Fresh with Animated Marketing Videos

When it comes to captivating audiences and building lasting brand affinity, nothing beats video. But getting the most out of your video marketing investment requires more than just having someone hit record. The limitless power of animation — bursting with color, free from the constraints of real-world physics and designed with instant comprehension in mind — is just what the doctor ordered to cut through the… Read more »

Google Says, “No More Cookies”: What Marketers Need to Know

Google recently announced yet another delay to the long-anticipated sunsetting of 3rd party cookies in Chrome, from the end of 2024 to sometime next year. While this provides more of a runway for marketers, when the change comes, it will impact more than half of all internet users – yes, you read that right. With user privacy in the spotlight, marketers must pivot strategies. How should… Read more »

Elevating Societal Impact: Matter’s Precision Group Expands Client Base in Sustainability and Nonprofit Categories

Agency’s Dedicated Team For Highly Focused PR + Content Programs Is Refining Messages and Amplifying Stories of Organizations Focused on the Greater Good   BOSTON, Mar. 26, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the growth of its Precision group, a PR and content division of Matter that provides highly focused programs to support brands’ biggest business… Read more »

ChatGPT vs. Google Gemini: Which is Better for PR and Marketing?

It’s been 15 months since ChatGPT’s groundbreaking debut and about one year since Google Bard (rebranded as Gemini on Feb. 8) joined the GenAI fray. At this point, it feels like every marketer and communications professional on the planet has experimented with, if not regularly used, this emerging technology. After all, much of the job is researching, ideating, proofreading, drafting, fact-checking, and fine-tuning SEO strategy—all things… Read more »

Tech Media Has Changed. Tech PR Needs to Change With It.

The technology landscape has significantly shifted over the past few years and the media’s approach to covering this sector has shifted alongside it. Though “stagnant” is not a word that ever applied to media, the pandemic, an unpredictable global economy, and the impact of AI and rapid digitalization have accelerated the industry’s evolution, leading to sweeping changes that were once beyond our imagination. For PR and… Read more »

In-House vs Agency vs Freelancer: Pros, Cons + What to Consider

Your company is taking off – a growing customer base, some brand awareness and a team that truly believes in your mission. And to bring your brand to the next level of growth, you know you’ll need additional support. Your team is ready to invest in marketing and/or public relations and your faced with an important decision: do I hire an agency, a freelancer or keep… Read more »

Riding The Green Wave: Topics That Resonate With Sustainability Reporters

Investment in climate tech may have been down in 2023, but the industry still outperformed all other sectors – underscoring an important message: the urgency of climate action and the lucrative potential of cleantech, even in challenging times. For innovators navigating a competitive industry with limited media resources – sustainability reporting has taken a major hit from recent media industry layoffs – the key to building… Read more »

Healthcare PR: A Galaxy-sized Challenge in 2024

Predicting healthcare trends is like forecasting the weather…on Mars. But in the aftermath of last month’s J.P. Morgan Healthcare Conference – and the increasingly positive sentiment around the state of the business of healthcare – we pulled out the telescope and identified several trends that healthcare PR teams should keep in mind as we settle into 2024. Generative AI – Friend or Foe? There are two… Read more »

Consumer Health and Wellness Trends

What Communications + Marketing Professionals Need to Know in 2024 It’s no secret the game changed significantly for how consumers view all aspects of health and wellness over the past five years – living through a global pandemic will do that! But beyond changing attitudes about hygiene and disease prevention, the growing spotlight on mental health and self-care, and the explosion in telehealth have had lasting… Read more »

Matter’s Precision Group Hits the Mark: Boosts Client Base 25% in Q4 and Celebrates Major Legacy client Milestones

Agency’s Dedicated Team for Highly Focused PR + Content Programs Kicks off 2024 Supporting a Host of New Clients and Driving Results for Numerous Legacy Programs Celebrating Five Plus Years of Partnership. BOSTON, Jan. 16, 2023 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the continued momentum of its Precision group, a PR and content division of Matter that… Read more »

15 Tech PR Predictions for 2024

It’s that time of year: predictions season! From generative AI’s impact on newsrooms, marketers and media to major moves from cybersecurity leaders, Matter’s tech team offers its thoughts on the top headlines and trends to expect in 2024. We know we’re we are only scratching the surface here. So, what are your predictions for tech in 2024? What headlines do you expect to see? Reach out… Read more »

Matter Hosts Annual PRSA Colorado Roundtable on State of Media Landscape

On Dec. 14, our Denver office partnered with the Public Relations Society of America, Colorado Chapter to host its annual media roundtable – a signature networking event that brings together the region’s top journalists, editors, and PR professionals to discuss emerging media trends and PR best practices. The sold-out event, sponsored by Matter and Visit Denver, featured a live panel discussion followed by interactive breakout sessions… Read more »

The Matter Social Second: November 2023

Welcome to the Matter Social Second — keeping you current about what’s trending in social media. This month is all about Meta — from generative AI creative tools to ad-free subscription models, we’re sharing the most important and impactful social stories from November. Click each headline to see the full story. Meta Previews New GenAI Tools for Video and Image Creation Via Text Prompts On November… Read more »