Month: July 2021

Matter Sustainability: Doing More to Waste Less

Summer is in full swing here at Matter, and it’s wild. Yeah, you heard us right: WILD. OK maybe it’s not slip-n-sliding-to-Coolio’s “Fantastic Voyage” or ghost-riding-a-Maserati-in-Palm-Springs wild, but definitely wild in the seeing-each-other-in-person, offices-opening-back-up, oh-you’re-taller-than-I-thought-you-were sense of the word. And now that we have a renewed sense of purpose and our collective energy to back it up, we’ve got work to do. Wild work. But what… Read more »

AI is Less Complicated (and Less Scary) Than You Think

  When people think of artificial intelligence (AI), they probably imagine robots that look eerily like humans, Hal from the movie 2001: A Space Odyssey or just the general destruction of all humanity at the hands of omniscient mechanical overlords. But fear not! The truth is AI is already interwoven throughout modern society, and it’s making our personal and professional lives much easier – just ask… Read more »

Matter’s Open Door Presents: Messaging Purpose

The Fourth Episode in the Integrated Agency’s Free, Virtual Open Door Program Will Teach Participants About Responsible Communications BOSTON – July 21, 2021 – Matter Communications, a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy, announces its next live Open Door webinar, “Messaging Purpose — How To Communicate Mission, Vision, CSR and ESG Initiatives.” This free webinar is the fourth installment in… Read more »

5 Ways Your Brand Can Join the LinkedIn Revolution

In 2003, a new online platform called LinkedIn was born with an aim to help people find career opportunities. Throughout the years, we watched as LinkedIn evolved from a job searching and networking platform, to a thought leadership sharing outlet with brand building and advertising opportunities. Lately, LinkedIn has really stepped up its game by including more ways for users to utilize this platform as a place to share information with coworkers, friends and industry experts. Now more than ever, it’s crucial that brands take part in… Read more »

How Social Media Is Increasing Visibility for Non-Binary People

Today, we’re celebrating International Non-Binary People’s Day! Non-Binary People’s Day is recognized around the world as an occasion to shine a light on those who identify as non-binary and celebrate the rich diversity of the community.  The term “non-binary” describes someone who does not identify exclusively with the binary gender terms of male or female. Non-binary people may identify as being both a man and a woman or as falling completely outside these categories. Some non-binary people also identify as transgender, though not all… Read more »

Stealing the Show – Matter Adds 21 Video Award Wins to Its 2021 Collection

Roll out the red carpets. Put on your finest of fineries. It’s awards season, and Matter is absolutely cleaning up with our podcasts, branded videos and live virtual experiences and product launches. Now, we don’t like to brag – it’s just not in our nature. But we can’t pass on an opportunity to shine a spotlight on the hard and downright impressive work our team members have done in the last year. Especially if that light comes from prestigious awards programs and ranges in hue from platinum and gold to silver and bronze. So, without further ado – and with special thanks to The Telly Awards, MUSE Creative Awards, NYX Video and Marcom Awards, Hermes Creative Awards, Communicator Awards, Bell Ringer, and the Vega Digital Awards for their consideration – congratulations to the entire Matter creative services team. You’ve earned it!

Matter’s CX 20: Media Edition Q3 Part 1

Welcome to Matter’s Customer Experience 20 list, or ‘CX 20’. Each quarter, we’ll highlight the market’s top 20 thought leaders who are advancing CX knowledge, news and best practices across various industries – from retail and logistics to advertising and more. To compile each list, we’ll examine prominent and impactful CX-focused reporters, analysts and influencers. Each honoree is not only a CX expert, but leverages their… Read more »