Month: January 2010

Reach Your 2010 Goals

The New Year always brings new hopes and aspirations of achieving lasting success.   We all start the year with a bang. We set goals and priorities that we want to last throughout the year. We seek to improve our overall wellness and our financial situations. But, it’s not just our personal lives that we are seeking to improve.

Matter Communications Drives Business Results Through Social Media

Click Here to View PDF > Newburyport, Mass. –  Matter Communications, Inc., a full-service public relations agency specializing in consumer and high-technology markets, today announced the success of another ongoing, expansive social media campaign on behalf of one of its clients, Compellent Technologies, Inc. (NYSE: CML), a leading provider of highly scalable, enterprise-class network storage solutions that help organizations fluidly and intelligently manage data. The campaign,… Read more »

Life, Work, Opportunities and a Dance

“Be brave. Take risks. Nothing can substitute experience.” – Paulo Coehlo My Kindergarten son came home about a month ago, very excited about the mother/son dance at his school. He said he wanted to go, so I bought tickets and we made a date. As the dance approached, he got progressively quieter, and on the morning of the date, he confessed that he didn’t want to… Read more »

Keeping It Real

Anyone who has ever sat or scrolled through a “Twitter 101” is probably familiar with two of social media’s top rules: 1) be authentic 2) share worthwhile media assets/content. It’s often struck me as funny that these best practices are being tossed around as something new for PR.


Keeping up New Year’s resolutions. Trends to come in 2010. Conan vs. Leno. Where is Tiger Woods? Up until last week, these were trending media topics and water cooler chatter. Then on January 12, everything was put into perspective. Devastated by an earthquake, Haiti was immediately thrust into the spotlight. You couldn’t find a media outlet not providing up to the minute updates and coverage.

Thoughts From the Ski Slope

Last week was rough. The first week back from vacation always is, but the first week back from a vacation and the holidays…ouch. While back to the grind after a week crammed with family, friends, parties, food, gifts and skiing, I recalled some serious thoughts that I had on the slopes about my career.

Everyone has a voice, but should we temper that voice?

As the social media/networking landscape evolves, it’s interesting as both a PR professional and a consumer to see how people and companies are using these tools. I find it fascinating, for example, that the celebrity world has taken to airing grievances and sharing personal thoughts and updates. Whether it is to comment on a tragedy or to lash out at another celebrity (think of the reaction… Read more »

Oh what a year can bring!

  2010 is finally here, and while I am very excited to start off the new decade, I can’t help but think where did 2009 go? In just 365 days I have graduated college, moved to a different state, landed an internship and a full-time job, and basically adjusted to the “real world”…. A LOT has changed, but it has all been change for the better.