Month: April 2021

A Marketer’s Guide to Valuing Long-Form Content: Part 1

Brand Affinity, Binge-worthiness and You   You’ve probably heard tales of brand affinity, what some marketers call the holy grail of audience engagement. And there’s a good chance you know it’s a powerful way to build relationships between your brand and your audience. If this is all new to you, here’s a quick definition: Brand affinity is a trust relationship, a deeper sense of connection developed… Read more »

The Latest + Greatest from Matter Video + Audio: Q1 2021

Thank you clients and collaborators! From remote productions to animated explainers, virtual experiences to podcasts, 2021 has shot off like a canon for our video + audio services team. Check out our Q1 video highlights reel and a few of our favorite projects below. Veracode: The Hacker Games The game is simple, but the stakes are high. Hosted by Veracode, a pioneer in the application security industry, The… Read more »

Matter’s Open Door Presents: PR in the New Normal

The First in a Series of Informative Webinars from the Integrated Agency’s Virtual Open Door Program BOSTON – April 14, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces its free live Open Door series webinar, “PR in the New Normal — How Communications Have Evolved in Times of Great Change.” This webinar will launch a series of informative, virtual sessions for entrepreneurs, business leaders and marketing managers to learn evolving public relations strategies and tactics required to drive… Read more »

Media On The Move: 4.13.21

The saying goes, “April showers bring May flowers.” At Matter we prefer, “April pitches bring May features.” OK, maybe I made that up… but it works, right? April will be filled with plenty of newsjacking opportunities from tax season and ongoing vaccinations for our financial and healthcare clients to the Oscars and upcoming holidays like Mother’s Day, Memorial Day and Father’s Day for our consumer friends.  … Read more »

10 Winning Tips to Maximize Your Funding Announcement

Despite the global pandemic having passed the one-year mark, venture capital (VC) funding remains at an all-time high. This speaks volumes about the optimistic view that VCs – as well as private equity (PE) firms and their limited partners – continue to take on the global economy’s health. There’s lots of money out there and they are aggressively putting it to work. The Q4 PwC MoneyTreeTM survey results… Read more »

The Matter Social Second 4.1.21

Welcome to another edition of The Matter Social Second – a monthly series keeping you informed about what’s trending in social media. Check out the latest news and insights from our social media pros. New on the Social Scene: Clubhouse You’ve probably heard about Clubhouse, social media’s hottest new platform. Since it launched in April 2020, Clubhouse has had a lot of buzz, largely because of… Read more »