Month: February 2013

A Farmer's Instinct to Crisis

Here at the Matter Chatter blog, we talk about all things public relations, marketing, and communications, so I’m going to talk about baby ducks and apple pie. I grew up on a farm in Vermont. As any farmer will tell you, it’s a place of great wonder and great tragedy — and of course, the realities of what you do as a farmer. (Let’s just say… Read more »

PR Whiteboard

PR Whiteboard is a one-stop blog for PR and marketing professionals to get freshly squeezed insights about driving engagement for their clients and businesses. Written primarily by Matter Communications principal Scott Signore, PR Whiteboard provides insights into PR industry happenings, as well as tips and tricks to run a the best PR agencies possible. From social media engagement to traditional PR to Boston public relations insights,… Read more »

Social Media Strategies

First things first: social media isn’t a strategy, it’s a set of tools. How you use those tools to achieve your goals is where strategy comes in. That’s where Matter shines. First, we listen to the conversations already taking place, and then we develop and implement a strategic and tactical plan to make sure you become a key part of the discussion. We can handle everything… Read more »

Matter Communications

Matter Communications is for companies who demand a measureable return on their PR investments. We work with some of the nation’s most beloved brands to foster meaningful engagement across all key audiences, online and offline. Whether you’re a bootstrapped start-up, a mid-sized company or a publicly traded multi-national, Matter accelerates your business objectives quickly, authentically, and tenaciously. Learn more

Happy Valentine's Day!

For PR professionals, Valentine’s Day is not just a chance to buy chocolate or send flowers; it’s a hook, a trend, or a fun angle to pitch your client.  Holidays in general are an opportunity to get creative and reach out to the media in their time of need. Most industries can find a way to position themselves in major holiday trends. The auto industry owns… Read more »

Matter Spotlight – Jesse Ciccone

Dapper-dressing Jesse Ciccone, an 8-year veteran at Matter Communications, is a Frank Sinatra fan who likes boxers (the dogs), and a variety of music, from classical to jazz to rap. Want to know what makes him tear up? Check out his Matter Spotlight.

Do you have what is takes?

A recent article from PRDaily entitled, “5 Key Traits of a Successful PR Professional,” got me thinking – what does it take to be in this field?  Much like the author of the article, there were many characteristics that came to mind when I first saw this.  I thought the ones outlined in the article were pretty spot on, and believe they were definitely worth sharing. … Read more »