Month: March 2019

It’s a Spectrum: The Importance of Color Correction

Consumers are exposed to dozens of online videos every day, making the competition to stand out fierce. But what’s the “it” factor that sets apart amazing video content from mediocre video content? Color correction. Everything from storytelling, cinematography, production design, and editing are all key elements to producing a great video. However, color correction is an often-overlooked step. Color correction isn’t a new idea; it started way… Read more »

6 Tools for Measuring Marketing ROI

Knowing if your inbound and digital marketing campaigns are resulting in increased revenue is vital for remaining competitive in any industry, but it also helps you measure the success of your campaigns and prioritize your efforts. Luckily, there are several free tools for you to use. As a marketing manager, you dedicate your time and effort to building and executing strategic campaigns that are geared towards… Read more »

Celebrating the Brilliant Minds of Women in Business and Healthcare

The month of March is Women’s History Month, with a special spotlight on International Women’s Day. As a young woman in healthcare public relations, and part of a growing entity, I sit back and think what this movement means not only to me, but my female colleagues and the clients we work with in the space. International Women’s Day is the beginning of a year-long effort to bring… Read more »

Marketing Mojo: Insights from One Door CMO & SVP of Product, Tom Erskine

Julianna Sheridan, account manager at Matter, recently spoke with One Door CMO and SVP of product, Tom Erskine, to discuss B2B marketing, the retail industry and more. Check out the video from the interview and read the full conversation below. Julianna Sheridan (JS): Tom, tell us a little bit about yourself and One Door. Tom Erskine (TE): I’m the senior vice president of product and chief… Read more »

Out of Office with Senior Motion Graphics Designer, Nicole Bedard

When she’s not at her desk developing motion graphics, Nicole Bedard takes time to recharge by jumping out of planes. Nicole is the senior motion graphics designer at Matter and has been working out of our Newburyport office for two and a half years. Take a look inside the exciting world of competitive skydiving in this installment of Matter Out of Office.     Q: Tell… Read more »

Matter Communications Named Agency of Record for Signal Sciences

Full-Service PR Agency Will Propel LA-Based Cyber Security Company in the Marketplace, Improve Business Outcomes and Increase Overall Awareness BOSTON – March 20, 2019 – Matter Communications — a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing — today announced it has been named the agency of record (AOR) for Signal Sciences. The fastest growing application security company in the world,… Read more »

Takeaways from RSA Conference 2019

RSA Conference had a distinctive new look this year. Great speakers and content were once again in full force, but in 2019 the seemingly endless construction at the Moscone Center in downtown San Francisco had finally wrapped up, and the event had a glistening, new appearance and vibe. It’s always interesting to see what grabs headlines while on site each year and which themes rise to… Read more »

Matter’s Helping Hands: February 2019 Recap

Matter’s Helping Hands initiative encourages a nationwide community service effort that is rewarding and fulfilling for all of the employees. With 1000 plus hours of impactful volunteer work done each year, Matter is truly making an impact on its surrounding communities.    85.15 volunteer hours! This past month, Matter employees nationwide reached a combined total of 85.15 volunteer hours. This brings the yearly total to 125.15… Read more »

Matter’s Open Door: Nonprofit Edition

Take a full circle approach to announcements in order to maximize visibility. When you issue a press release, make sure you are sharing with key contacts, posting to your website, sharing on social, and incorporating into your donor communications and presentations. Once you secure coverage, make sure you share it directly with your volunteers, your board, your donor relations team, your donors themselves, your constituents –… Read more »

Matter Communications Announces Matter Health

Full-Service PR Agency Affirms Commitment to Healthcare and Bolsters Existing Practice BOSTON – March 5, 2019 – Matter Communications – a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing – today announces the launch of Matter Health, a dedicated brand for its flourishing healthcare practice. Reaffirming its commitment to the rapidly growing sector, the agency is launching Matter Health following numerous… Read more »