Month: June 2010

Social media: think "why" before "how"

Amber Naslund, the director of community at Radian 6, posted a story over at Marketing Sherpa last week called “Measuring Social Media’s Contribution to the Bottom Line: 5 Tactics”. (This story is useful, as is most of Amber’s stuff, so if you’re not already following her, you should be.) Measurement is something we talk about a lot around these parts – amongst ourselves, with our clients… Read more »

Yahoo! vs. The Associated Press

The Associated Press Stylebook has been guiding word usage, punctuation and grammar for countless reporters since 1953, and while it’s not the only style guide out there, it’s certainly the most popular. AP reporters are known for their strong reporting, and the Stylebook is constantly referenced to ensure consistency and excellence in writing. But as newer forms of media evolve, is there another set of rules… Read more »

Father's Day

Three years and three months ago, my father died. My dad was a wonderful man who could wax philosophical and dream big ideas, but who found deep and lasting joy in his practical, everyday life. On this past father’s day, while giving due attention to my loving husband and the father of our three children, I took time to consider all the gifts my father gave… Read more »

Are Facebook fans worth the PR investment?

We’ve all gone through the pros and cons of whether a client should start a Facebook page, but thanks to a recent survey by social media measurement firm Syncapse, that pro/con list might become a bit clearer.

There are movers and shakers, and then there is Peter Shankman

Peter Shankman makes all the right moves. The guy is brilliant and, if you’re in PR, you can’t help but know that he has a cat named Karma and, when he’s not jumping from an insane altitude, he’s training for an Ironman. Oh, and he’s the founder and CEO of a PR/journalism game-changing company called Help a Reporter Out (HARO).

Take a Mental Load Off, Start Monotasking

I sat down to write this blog, ready to tell the people of the world wide web all they need to know about monotasking, and I couldn’t. At the same time I was digging up material to reference, I was sorting through my emails, perusing HootSuite for client mentions, pitching a new story idea, and so on. The longer I had an empty Word document in… Read more »

Celebrations Matter

We love major life celebrations in Matter Providence. In the past few years our office has seen four beautiful new babies, three engagements and one wedding. Next weekend our beloved colleague, Christina Beavers, will take that next big step called marriage to her one-and-only David. To send off Christina we surprised her with a “Cupcake and Champagne” shower! Fun was had by all and if you… Read more »

A pat on the back

At Matter we were honored this week to receive a Bell Ringer award from the Publicity Club of New England for business press coverage for our client Altman Vilandrie & Company. It’s always nice to receive a pat on the back from the experts in your own industry.

Matter Communications Wins Bell Ringer Award from Publicity Club of New England

Click Here to View PDF > Newburyport, Mass. – Matter Communications, Inc, a full-service public relations agency specializing in high-technology and consumer markets, announced today that its work on behalf of Altman Vilandrie & Company was honored at the Publicity Club of New England Bell Ringer Awards in the “Response to Breaking News” category. The Bell Ringer Awards recognize excellence in public relations.