In November 2006, I came to my first in-person interview at Matter in a state of high excitement: not only had a preliminary phone interview led me to believe that I had found my dream PR agency, but it was the first time I’d donned heels and lipstick in over a month. My husband and I had welcomed our son to the world in late September,… Read more »
Month: February 2010
We interrupt Matter Chatter’s typical discussion of timely and relevant topics around the PR industry to momentarily toot our own horn …. This weekend, a group from Matter and a few select friends and clients participated in the annual Photoimaging Manufacturers and Distributors Association’s (PMDA) International Awards Dinner, just prior to the opening of the PMA 2010 tradeshow.The event was sponsored and attended by some of… Read more »
So…did anyone watch Tiger Woods’ press conference today? Reactions are all over the place – The Philadelphia Inquirer called it a “self-serving sham.” Sports Illustrated‘s Michael Rosenberg had the opposite opinion, saying Tiger showed some emotional vulnerability and finally “introduced himself” to the world for the first time in 14 years. Gloria Allred (predictably) used the opportunity for her own benefit and labeled it “a disgrace”… Read more »
Click Here to View PDF > Newburyport, Mass. – Matter Communications, Inc., a full-service public relations agency specializing in consumer and high-technology markets, today announced that its principal and CEO, Scott Signore, will head up an informative session on executing public relations for photo marketers at the DIMA 2010 Conference. The conference, hosted by the Digital Imaging Marketing Association (DIMA) — a member association of PMA — the Worldwide Community… Read more »
One of the most stressful parts of being a PR professional is waiting for a big hit to, well hit. After all the legwork, the research, the pitching, the back-and-forths with the reporter, the interviews, the updates to the client contacts, and the other countless actions that can span out over several months, the last thing to do is to wait and scan for the coverage…. Read more »
The Photo Marketing Association conference and trade show kicks off next Friday and, like everyone else in the industry who will be in attendance, I’m eager to see how things pan out. Much has been said about the success of the show and the future of this event since last fall, when Canon announced that it would not be exhibiting and several companies followed suit.
I tell stories for a living. Sometimes it’s a happy story. A strong year for a client or a cool new product that consumers will love. Sometimes it’s a teaching story. One that explains how a thing works or why we should care about a new trend. It’s rare — luckily — that we have to explain an unhappy story about our clients. But sometimes we… Read more »
The Toyota recall has caused even the most unflappable owners to question their love affair with the brand. From the Woz’s Prius to Mary Chin’s 2006 Avalon, every Toyota model, even those not initially included in the recall, are in the hot seat because of the ambiguity of the situation and growing amounts of questions. Every “check engine” light or electrical glitch now will be scrutinized,… Read more »
Often we as PR professionals can manage to puff ourselves up…after all we spend our days working with some of the most important reporters in the nation securing targeted, business-driving media opportunities for our clients! It’s no small feat…or is it? Who would have thought a fifth grader could do it!?
It’s no secret that social media has become a business imperative for both B-to-B and B-to-C companies. Clients come to us everyday seeking counsel on social media, wondering where they need to be and how to get started.