Month: July 2020

GRINning From Ear to Ear: Matter Named Agency of Record

Influencer Marketing Disruptor Leverages Matter’s Expertise in Media Relations  BOSTON – July 28, 2020 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — has been named the agency of record (AOR) for GRIN, the leading influencer marketing solution for e-commerce. GRIN’s influencer marketing software platform enables brands to foster relationships with over 32 million influencers, create authentic content and generate genuine… Read more »

Why Your Brand Needs Audiograms

An Audiogram is essentially the video-ification of a quote. It marries a short piece of audio with visual elements such as images, graphics, and (most importantly) animated subtitles and waveforms to reinforce the spoken word.

The Latest + Greatest from Matter Video Services: Q2 2020

The past quarter has certainly challenged the Matter video team, but that just means we’ve been even more creative! From remote productions to animations, user generated content to live broadcasting, and podcasts to audiograms, the team is proud of the client collaborations and content produced in Q2.

Media on the Move: Retail Special Edition

We’re halfway through 2020 and the coronavirus pandemic continues to dominate the retail news cycle. While it’s unclear how much permanent damage has been inflicted, current media headlines affirm that the effects of the pandemic could be long-lasting and have perpetual impacts on customer behavior and the retail sector as we know it.  Through ongoing conversations and our monthly retail reporter Q&A (latest edition here), we… Read more »

5 Ways to Take Your Email Strategy to the Next Level

To run an effective email marketing program, it’s important to make sure your organization is utilizing automation to its full potential. Understanding and implementing email best practices can significantly elevate your email strategy and deliver a clear ROI for your business.

Matter Named Agency of Record for HMS

Matter has entered into a multi-year agreement to serve as the agency of record (AOR) for HMS (NASDAQ: HMSY), a healthcare technology company and leading provider of payment accuracy and population health management solutions.