Month: December 2011

PR and Advertising – Santa Claus Edition

These comparative posts are often presented as PR vs. advertising as if the two were in a Thunderdome of marketing budgets. At their best, both disciplines are very powerful, and neither does the other’s job particularly well. The time to consider which practice to use is well before you hit budgeting — it’s when you identify the need. While both are effective means to influence public… Read more »

Matter Communications Maintains Growth in 2011

Newburyport, Mass. – Matter Communications, a full-service public relations agency specializing in high-technology and consumer markets, posted gains in revenue, professional staff, and office space in 2011, while adding to a deep and diverse portfolio of clients.

Matter Communications’ Video Program Enhances Public Relations Campaigns

Newburyport, Mass. – More and more business leaders are embracing video as part of their public relations campaigns, and those multimedia messages are resonating, according to the team at Matter Communications, a full-service public relations agency. Since the PR firm expanded its capabilities to offer professional video production last year, both national brands including Sigma Corporation of America, as well as high-growth companies such as Sea Cuisine and 3DPhotoworks, have worked with Matter… Read more »

Public Relations Toolbox: Social Media Provides New Options to Impress the Client

Before I started working at Matter Communications, social media was an up-and-coming medium. Facebook was still exclusive to college students and everyone was basing their friendships off MySpace’s top eight. Fast forward to 2011, and social media is a whole new ball game. For example,  I was scanning my Twitter feed today when I noticed that my colleague, Andrew Rodger, had posted an article from Forbes… Read more »

A little old, a little new, a little more human P.R.

For years it was called the B.O.D. or Building of Death by employees of the Clear Channel stations inside. An afternoon talk show host had adorned the seven floor office building with the name after the light tan façade had been painted charcoal black with purgatory grey accents, but the name stuck for a variety of reasons. As I pulled up in my rental car for… Read more »

Making Real Connections in a Virtual World the Old Fashioned Way

Having worked in public relations my entire career, I’d like to think I have my finger on the pulse of how and why people communicate. Like any PR professional, I spend a lot of time exploring emerging media and social networks to help our clients make informed choices on the best way to tell their story. Yet in this age of multi-channel, fragmented media I still… Read more »

Public Relations Defined

Earlier this year, I blogged about who public relations professionals are, the many different roles we fill and my ongoing challenge to explain to family and friends what I actually day in and day out. It seems my relatives, though, aren’t the only ones struggling to understand the definition and purpose of public relations.