Month: October 2017

Matter Supports Launch of Boston Law Firm Media Professionals Group

After a three-year hiatus, the Boston chapter of the national Law Firm Media Professionals group (LMFP) has officially relaunched thanks in large part to support from Matter’s professional services group. The Boston chapter kicked off with a highly anticipated and well-attended event at the Massachusetts Bar Association on October 17, with special guests from the Boston Business Journal (BBJ). Law firm media professionals and public relations… Read more »

Boulder Named Happiest City in the United States – We Agree!

With mountains at your doorstep, a booming market breeding innovation, and a culture that attracts an active and healthy lifestyle, it’s no wonder that Boulder was recently named the happiest city in the United States by National Geographic. And while the city continues to grow into the tech mecca that it’s becoming known for, it still somehow remains to keep its unique, hippy happy charm. So,… Read more »

Three Steps to Fully Understand Your Competitive Landscape

You have competitors, and while they may not be lurking in dark shadows waiting to take down your business (or maybe they are …), being aware of and keeping tabs on your competition is a crucial strategy for any organization. We’re sure you’re already on top of this, but your might not be considering all the best sources of intel or how to use that information… Read more »

How to Leverage Media Coverage Beyond Publication

  Augment Branded Channels Populate your company blog with announcements, alerts and excerpts from positive news pieces Quotes and excerpts can also be turned into simple graphics for your website and social channels (hint: positive reviews/coverage makes for excellent sponsored social posts) Have your spokesperson publish your bylines and op-eds on LinkedIn Pulse, which delivers your content to a significant audience (just be sure to note… Read more »

Intern Turned Employee: Agency Life Brings a New Perspective

Take it from someone who chose their career path in middle school, a decision based solely off of Sex and The City’s ultimate boss-lady Samantha Jones, that there is a lot more to working in the PR industry than flashy press events and client lunches. In college I set out to prepare myself for a real world career in PR instead of one set in NYC… Read more »

Writers Workshop: Top 10 Content Formats Every PR Pro Must Know

This is the first blog in a new series called Writers Workshop, where we will share writing tips and strategies to help PR and communications professionals sharpen their skills and become faster, smarter and more effective. Spending 14 years in the newsroom as a reporter and editor, I was quite familiar with various journalistic writing formats, from the straight news story to the op-ed and human… Read more »

What’s New in the World of Social Media? September Recap

As we begin October with fall in full swing, we bring you social media news and updates that took place in the last month. From a new app that brands want to make use of, to the latest in Facebook features, here are the updates you should be aware of. Target to Begin Incorporating Pinterest’s Visual Search Voice and visual search are supposed to be two… Read more »

The Latest + Greatest from Creative Services: September 2017

Check out this month’s range of work from the creative team! On the video side, we’ve got a video shot in three locations across the USA, an interview with the inventor of the World Wide Web, and much more. On the design side, we’ve created brand new logos for North Shore Forward and a lookbook of HARMAN’s latest and greatest. Have an idea you’d like to… Read more »