Month: October 2014

Video variety is the spice of life

(Un)fortunately, there isn’t an exact science to the immediately known success of one type or style of video. Aside from the obvious attributes that make a video – messaging, talent, music, art, tone, etc. – there are an infinite number of directions to take a video: informational, advertorial, testimonial, event coverage, explanatory, and so on. With no clear “right or wrong” to creating a successful video, what’s the… Read more »