Month: July 2012

Media Progression or Regression?

A recent piece on the UK website The Guardian, took a shot at its media brethren across the pond – specifically the New York Times and LA Times – for their public acknowledgement that each was reviewing their policies around the practice of allowing reporters to submit quotes for approval by presidential contenders’ communications teams before publication.

Scooting Toward Skepticism

Stating the very obvious, not all things go as planned. Matter is among a group of forward-thinking businesses here in Newburyport that ordered a branded electric scooter from a new-to-town dealer this past spring. Having ordered product from that same vendor at or around the same time, we were collectively in the same boat when this organization first arrived and its initiative first began. All these… Read more »

Matter Communications Rounds Out Social Media Services with Measurement Offering

Boston-area PR agency’s offering effectively reports social media performance Newburyport, Mass. – July 11, 2012 – Matter Communications today announced its measurement service, Impact Matters, created to effectively analyze and assess social media success. Culled from broad experience in managing and measuring B2B and consumer social media programs, Impact Matters provides the right tools, metrics and analysis to help companies measure their progress and rate the… Read more »