Month: March 2016

FIELD NOTES – "Do Good Work For Good People"

(Image courtesy of DDC) My fellow graphic designer, Gretchen Walker and I were excited to attend a lecture at the Boston University College of Fine Arts by Visiting Designer Aaron James Draplin, a pioneer in the graphic design community. He is known for for his clean, bold stroked logos, an obsession with orange and reinventing antique inspiration into modern works of art. ‘Do good work for good people’, he… Read more »

Studio-C by Matter Communications Wins Best Video Award from Bulldog Reporter

“Best Use of Digital in a B2B Technology Campaign” (Newburyport, MA) – March 24, 2016 – Matter Communications, an award-winning PR and social media firm with in-house creative services and search marketing groups, announced today that Bulldog Reporter has honored Studio-C by Matter with a silver Best Video Award for “Best Use of Digital in a B2B Technology Campaign” in the 2015 Digital/Social PR awards competition…. Read more »

Does your PR Agency “Do” Video?

The statistics are everywhere: people are hungry for online video. Overall, research estimates that the number of video views among Internet users grows north of 25 percent per year. If you think that number is going to recede any time soon, you’re likely also banking on the fax machine as the future of lead generation. So what has this to do with public relations? Here are… Read more »

Celebrations like St. Patrick’s Day Matter

Few dates on the calendar mean more to the PR and social media experts at Matter Communications than St. Patrick’s Day. That Irish holiday represents an opportunity for deliberate merriment – as opposed to ad hoc happiness that occurs with tremendous regularity! – with colleagues and co-workers. Our agency heritage runs through a community with tremendous Irish roots, and many of our staffers have Irish in… Read more »

PR Real Talk: Trade Show Execution – What's Working, What's Not?

Today, we’re talking about industry trade shows. From the months of preparation to the perfect storm that is: HIMSS, CES, RSA, etc., a lot of time, effort and money goes into creating a successful trade show experience for both your team and your clients. As communication professionals, it’s our job to help our clients develop meaningful relationships with media and analysts, at and around these events…. Read more »

How I turned my PR Internship into a Full-Time Job

Most people hear the word “intern” and immediately think of someone whose job is to fetch coffee and make photo copies. If that’s something you’re looking to do, Matter isn’t the right place for you. If you’re looking to gain invaluable insights and a meaningful working experience, Matter is the right place for you. If you’re looking to be a part of something where your hard… Read more »

Back to School: A Lesson in PR & Social Media

Last week, I had the chance to visit Endicott College with my colleague Tim Hurley. We presented on the topic of social media and how it is used in brand marketing, to a class of about 25 Communications students. This was a great opportunity to start with – it was a way for Matter to give back to the community and connect with students interested in… Read more »

The Importance of a Top-Notch Tone

Having worked at a number of PR agencies before Matter – and proudly sharing that I had a great experience at each stop! – I can credibly comment on the kind of in-office behavior that helps keep an environment professional even when tension with clients and colleagues arises. It’s important for staff at all levels to operate in a way that supports professionalism in the office,… Read more »

Becoming A "Love" Brand

We are surrounded by brands everyday, from function to indulgence.  Some we hardly think about, others we choose to become part of their tribal following, but what sets a brand apart, and makes it a “love” brand? We all have brands that we use because they have a connection to us and reflect who we are or want to be. While some of these brands are just small attributes of… Read more »

Why I Get Amped When Visiting Our PR and Social Media Office in Portland!

Last week I shared some thoughts related to the experience that clients have when engaged with a PR and social media agency that has a national presence – and this week I had the opportunity to spend some time with my dynamite crew of professionals in one of our offices on the West Coast. Here are a few reasons why I get pumped when I visit… Read more »