Month: October 2013

Apathy Interrupted: How Smart Marketing Wins

Once upon a time, a movie camera was invented. What would follow were silent movies, movies in black and white, movies in color, movies with sound, special effects and eventually even 3D movies. There would be cult classics, box office biggies, busts, rom coms and everything in-between, and there would be public relations efforts for each one. These days there seems to be a new multi-million… Read more »

3 Ways to Start Thinking Like the Client

I often find myself asking people to “think like the client.” This concept is ironically simple and complex, yet when mastered can go a long way in delivering client service that is truly a notch above. To think like the client, here are a few key tidbits that may help get someone one step closer to becoming a “client whisper”: 1. Know the business priorities. Ultimately… Read more »

Martha Stewart Bites the Blogs that Feed Her

In a recent interview, lifestyle maven Martha Stewart spoke out strongly about her opinion of bloggers. And it wasn’t a good one. She was quoted saying, “Who are these bloggers? They’re not trained editors and writers at Vogue magazine. I mean, there are bloggers writing recipes that aren’t tested, that aren’t necessarily very good or are copies of everything that really good editors have created and done…. Read more »

Uber Cabs Finds Opportunity in a Crisis

Last week, United Steel Workers of America Local 8751, the labor union representing Boston city school bus drivers, created a crisis situation for themselves and every parent and child in Boston when they refused to pick up 33,000 school children at their bus stops Tuesday morning. Their intention was to voice grievances over supposed safety and performance improvements, but their actions made them look heartless, selfish,… Read more »

Which top athlete is pushing cookies on your kids?

The old saying “All publicity is good publicity” does not apply to high-profile athletes who endorse, support or promote unhealthy food. It’s bad PR for Lebron James, the reigning NBA Finals MVP, to position himself as a fan of McDonald’s fast food, or Serena Williams, a women’s tennis champion many times over, to push Oreos to the masses. And, it’s a particularly bad idea in 2013… Read more »