Month: August 2017

Media on the Move: Week of August 28

In recent weeks, we continue to see publications announcing redesigns or changes in production. This is likely due to the cost of printing and a continued move to digital for most readers, but the changes are significant. Notably, Cooking Light, owned by Time Inc., and Men’s Fitness, owned by American Media Inc., both announced they will undergo noticeable changes within the coming months. Bloomberg News: Doni… Read more »

What’s New in the World of Social Media? August Edition

From the newest social platforms, to changes to your old favorites, here is the latest in social media news that you should be aware of. Facebook Limits Video Clickbait As part of Facebook’s larger effort to improve user experience, the company will begin to demote posts containing two kinds of video clickbait. According to Social Times, stories containing images with fake video play buttons and videos… Read more »

Q&A with Public Relations Analytics Expert Russ Somers of TrendKite

Jesse Ciccone, VP at Matter and resident measurement enthusiast, recently sat down with Russ Somers, VP Marketing at TrendKite, a PR Analytics software platform to discuss data and measurement in public relations. Russ has spent his career in the marketing analytics and technology industry with companies like Hoover’s, Invodo (where he was a Matter client for several years!), SonarDesign, and Dell, and is a frequent speaker… Read more »

What’s New in the World of Social Media?

As our favorite month of fireworks and beach days comes to a close, we have to remember the ever-changing world of social media platforms. This past month, we saw quite a few updates that will impact day-to-day usage and long-term strategies. From WhatsApp to Facebook, here are the things you need to know in social news and updates. LinkedIn Adds Multi-Photo Post Capability LinkedIn iOS users… Read more »

5 Questions to Ask Yourself Before Joining Another Social Platform

Ten years ago, if your business wanted to have a presence on social media, there weren’t many places to go. What a difference one decade can make. Facebook now boasts the world’s largest user base and an incredibly sophisticated ads platform. Instagram passed 600 million users. Snapchat grew to attract 50 million daily active users in five years. Plus, there’s Twitter, Pinterest and LinkedIn, each of… Read more »

Media on the Move Week of July 31

In recent weeks, we see the continued trend of shrinking newsrooms. Notable publications like the LA Times and Barron’s lost key members of their staffs for unannounced reasons, and a handful of outlets are paring down their reporting staff and instead relying more heavily on editors to develop content. This type of downsizing is not new to the media industry, but it does continue to stress… Read more »

Health Tech Influencers Worth Watching

Healthcare is in the midst of a major transformation, and technology promises to factor significantly into how this pillar of our society and economy comes out the other side. As the industry continues to evolve and shift further toward a value-based model, emerging technologies, such as the Internet of Things, Augmented Reality / Virtual Reality, Predictive Analytics, Big Data and Artificial Intelligence will be key. With… Read more »