• The Latest + Greatest from Matter Video Services: Q3 2020

    Q3 was our busiest and best quarter of 2020 (yet)! With our remote and socially distant productions and animation services, we were able to do a little a bit of everything, from healthcare and high tech to consumer products and B2B tech. Big thank you to our clients and collaborators!

    Monotype – “The Making of Toyota Type”

    The Monotype Studio team excels in helping the world’s leading brands define, design and express their voices through type. In this video, learn how Monotype worked with Saatchi & Saatchi to create Toyota Type as a part of the iconic automotive company’s new brand identity. 

    JRNI – “Let’s Journey Together”

    JRNI combines a customer engagement platform with applications that put omnichannel conversions at the heart of businesses. This brand video showcases how JRNI enables organizations to orchestrate powerful human-to-human experiences that increase revenue, customer loyalty and customer lifetime value.

    Edwards Vacuum – “Project Percheron ESV-X”

    Featuring state-of-the-art autonomous motion technology, the ESV-X uses mapping and localization to navigate semiconductor environments. Omni-directional movement and real-time rerouting allow the ESV-X to maneuver through dynamic and confined environments in ways never before possible with automated materials handlers. The ESV-X was recently awarded the prestigious ‘Best of West Award’ at the 2020 Virtual SEMICON West.

    Looking for help with your video marketing strategy and content creation? Fill out the form below to schedule a free strategy call with our team. And don’t forget about our At-Home Guide to Content Creation​​​​​​​!

    Nick Murray

  • Matter Continues to Help Brands Reimagine Go-to-Market and Digital Marketing Strategies in 2020

    Matter Continues to Help Brands Reimagine Go-to-Market and Digital Marketing Strategies in 2020

    Integrated Agency Threads the Digital Needle, Accelerating Growth While Advancing Clients’ Online Presence

    BOSTON – September 30, 2020 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the continued momentum of its integrated marketing group, highlighted by the recent addition of several new client partners, expanded integrated campaigns and the launch of numerous new client websites. 

    Integrated Campaigns Are Driving Demand  

    With talented professionals throughout Matter’s seven nationwide offices, this fast-growing group’s experience and expertise across diverse marketing disciplines – including brand identity, digital strategy, website development, design, digital advertising, search marketing and social media – continue to drive demand for brands through innovative content and interactive demand generation programs. 

    “Companies using this unique moment to rethink their marketing strategies and go-to-market plan are experiencing great success,” said Jeff Tahnk, General Manager of Strategy and Integrated Marketing at Matter. “A brand’s digital presence has become its lifeline to customers and partners in this increasingly remote environment, and we have the opportunity to help companies revolutionize these interactions, drive more sales and deliver memorable customer experiences to emerge stronger than ever.”

    The team recently added several notable clients to its roster, including: 

    • Veritas Technologies, a global leader in data protection, availability and insights.
    • Northern Forest Center, a collaborative effort by environmental and community development non-profits, wood pellet producers and automated wood heat systems distributors across New England and New York.  
    • MENTOR, the national mentoring partnership aiming to close the mentoring gap and drive equity through quality mentoring relationships for young people. 
    • Sensata Technologies, a world leader in sensing and controls designed to make the world cleaner, safer and more efficient through valuable insights. 

    In addition to these new clients, Matter has expanded existing integrated digital programs with flagship clients, including Nerdio, which has leveraged the agency’s full-service capabilities to strengthen its thought leadership initiatives through daily training events and quarterly webinars.

    “Traditional approaches to content creation and demand gen no longer resonate with the target audiences we need to reach,” said Joseph Landes, Chief Revenue Officer of Nerdio. “Matter’s strategic counsel is invaluable in providing creative, holistic and results-driven solutions that allow us to break through today’s multifaceted, digital landscape.”

    Brands Prioritize Digital Presence 

    Matter recently unveiled its own revitalized website and brand design to better reflect its comprehensive offerings and ability to help diverse brands across industries adapt to their changing environments. With companies increasingly prioritizing their digital presence, Matter has continued to support these initiatives with website launches for numerous clients, including:

    • BostonSight, a nonprofit eye care clinic and research center dedicated to restoring vision and improving quality of life.
    • Kenco, the nation’s largest woman-owned third-party logistics company providing integrated logistics solutions, including distribution and eCommerce fulfillment, comprehensive transportation management services, material handling equipment services, engineering and innovation consulting and information technology — all engineered for operational excellence. 
    • Wildlife Acoustics,the world’s leading producer of wildlife acoustic monitoring tools helping scientists around the world further their understanding of birds, bats, frogs and other vocal wildlife.  

    “Matter’s expert design work instantly elevated and polished our brand image, delivering simple and clear messaging about sophisticated products,” said Nicole Wright, Marketing Manager at Wildlife Acoustics. “Their email marketing team introduced automated workflows that allowed us to follow up with prospects much more efficiently and customize our messaging to segments of our audience, all while giving us a better understanding of our communication’s impact that we never had before.” 

    See the Wildlife Acoustics case study here. 

    Learn more about Matter’s digital marketing and strategy services at https://www.matternow.com. 

    About Matter Communications 

    Matter is a Brand Elevation Agency unifying PR, creative services, digital marketing and strategy into content-rich communications campaigns that inspire action and build value. Founded in 2003, with seven offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com. 

    Contact

    Matter

    Sara Pudvelis, 978-518-4535

    [email protected]

    www.matternow.com

    Matter

  • Media on the Move: September 2020

    Media on the Move: September 2020

    The rise in digital media has never been more evident. With news consumption already trending upward in recent years, the 2020 Reuters Institute Digital News Report shows the pandemic is very likely to accelerate long-term structural changes towards a more digital, mobile and platform-dominated media environment. The report highlights WhatsApp and Instagram as notable social platforms continuing their ascent, with other studies showing podcast awareness continuing to rise, as 75% of Americans now familiar with the medium.  

    During the second quarter, The New York Times Company reported its digital subscription and ad revenue exceeded print revenue for the first time ever – $185.5 million from digital, compared to $175.4 million from print. In addition, the Times is investing in audio-first journalism. “Times audiences are expecting us to meet them where they are, and one way we can connect with them is via their earbuds,” said managing producer for Opinion Audio at The New York Times, Paula Szuchman, about “Sway,” a new interview podcast hosted by Kara Swisher. This summer, The Times also announced plans to acquire Serial Productions (producer of the “Serial” podcast) as well as form an ongoing creative and strategic alliance with “This American Life” by Ira Glass.

    In a similar move, Omnicom Media Group is investing in the promise of podcasting with plans to spend $20 million for ads in Spotify podcasts through the end of the year.

    As PR and media professionals, we’re keeping a pulse on the industry’s digital shifts. Amidst the new work-from-home world, Matter has launched an At-Home Content Creation Guide to help clients create impactful content using smartphones, webcams, podcasts, animation and more – all possible from home. And as podcasts continue to gain traction, subscribers and ad dollars, we’ve helped clients launch their own platforms and shared tips for those looking to do it themselves. As the pandemic’s long-term impacts on media and news consumption evolve, we’ll continue to evolve with them, providing support and insights every step of the way.

    The Washington Post

    • Mina Haq takes on a new role at The Washington Post, joining the emerging news products’ curation and platforms team as a multiplatform editor.
    • Joshua Lott joins The Washington Post as a photojournalist focused on race and identity.
    • Paola Ruano joins The Washington Post’s “By The Way” as its new multiplatform editor.

    New York Times

    • The New York Times debuts “Sway,” a new interview podcast hosted by Kara Swisher, who previously hosted “Recode Decode” for over five years.
    • Former editor at The New York Times Magazine who helped to launch Mag Labs, Jazmine Hughes will now be taking on a new role writing full time, both for the Magazine and for Metro. 
    • Ezekiel Kweku joins the New York Times Opinion as its new politics editor.

    Bloomberg

    • Simon Hunt joins Bloomberg News as a reporter for the wealth beat.
    • Previously a reporter at The Vancouver Sun, Doug Alexander joins the agriculture and metals team as an editor.
    • Natasha Sara Abellard joins Bloomberg QuickTake, previously at Zazoom Media Group.
    • Jordyn Holman relocated from New York to Bloomberg’s Atlanta bureau, where she will continue to report on retail and diversity.

    Small Business Trends

    • Joshua Sophy has been hired as editor managing the daily publishing operations at Small Business Trends.

    Refinery 29

    • Simone Oliver will join Refinery29 this month as its new global editor-in-chief.

    Condé Nast

    • Agnes Chu has been selected as president at Condé Nast Entertainment. She previously served as senior vice president of content at Disney+.
    • Former Simon & Schuster VP Dawn Davis joins Bon Appetit as editor-in-chief.

    Georgina Rupp

  • Matter Goes for the Gut with PanTheryx

    Matter Goes for the Gut with PanTheryx

    Leader in Colostrum-based Therapy Research and Collection Leverages Integrated Agency’s Arsenal of Services to Boost Brand Awareness and Launch Revolutionary Health and Wellness Supplements

    BOSTON – September 1, 2020 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — has been named the agency of record (AOR) for PanTheryx, a biotechnology company that harnesses the nutritional power of bovine colostrum – nature’s superfood – to improve human and animal health globally. Colostrum, often called the “liquid gold” produced by all new mothers, is essential for early life health development, with research showing colostrum from cows (bovine) can provide incredible benefits throughout childhood and adulthood.

    Matter has been spearheading a comprehensive, integrated marketing program to elevate awareness around colostrum as a supplement and its unrivaled health benefits, as well as PanTheryx’s first direct-to-consumer brand, Life’s First Naturals. This line of supplements is sourced start to finish with ColostrumOne, PanTheryx’s proprietary colostrum ingredient that contains a range of protective proteins, growth and immune factors, and prebiotics, which all work with the human body to support immune and digestive health and wellness.

    “We needed more than traditional public relations to generate awareness for our new product and overall brand,” said Pam Cebulski, SVP Marketing and GM Corporate Strategy at PanTheryx. “Matter’s PR, design and website development professionals checked all the boxes to conquer our goal of kicking off an educational marketing program around colostrum and we’re excited to continue to grow the program together.” 

    The Matter team was also tasked with launching an informational microsite, Colostrum101.info, to inform the public about colostrum and how these supplements can support the immune system, digestive and skin health, and nutrition. The site will also serve as an educational tool to drive PanTheryx’s media relations and thought leadership program.

    “PanTheryx is a uniquely versatile company that touches a variety of industries,” said Maria Brown, General Manager of Matter West. “Our agency’s diverse experiences across healthcare, consumer and technology arenas will continue to maximize the strategic opportunities we can provide to their team.”

    With nearly 200 professionals across offices in Boston and Newburyport, MA, Portsmouth, NH, Providence, RI, Pittsburgh, PA, Boulder, CO, and Portland, OR, Matter is one of the fastest-growing PR, creative services, digital marketing and strategy firms in the country. Matter has won 12 “Agency of the Year” accolades in the past three years and has been consistently recognized as a top place to work.

    About Matter Communications

    Matter is a Brand Elevation Agency unifying PR, creative services, digital marketing and strategy into content-rich communications campaigns that inspire action and build value. Founded in 2003, with seven offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    About PanTheryx

    PanTheryx™ is a nutrition and biotechnology company committed to the broad commercialization of bovine colostrum-based health and wellness solutions for the global human and animal health markets. As the world’s largest producer of bovine colostrum, PanTheryx utilizes the cellular and biomolecular processes of bovine colostrum to develop and produce a wide range of therapeutics, spanning the range of nutritional interventions to biologics. PanTheryx’s proprietary colostrum, ColostrumOne™ is nature’s superfood; designed to be comprehensive as nature intended with the important nutritional components for health and vitality throughout all stages of life. Founded in 2007, PanTheryx is headquartered in Boulder, Colorado and has production facilities in Phoenix, AZ and Ripon, CA.

    Contact

    Matter

    Sara Pudvelis, 978-518-4535

    [email protected]

    www.matternow.com

    Matter