Words make a big difference. How you describe your brand in the first few words of a conversation, interview or presentation can often set the tone on how you are ultimately perceived. We’re strong believers in making a great first impression, so we counsel our clients to really think about the words they use to describe themselves – both in formal and informal settings. Equally as important: we also put a lot of thought into the words we use to describe our own agency, and the work we do, so that potential new clients or job candidates get a sense of what we’re all about, right off the bat. (more…)