Newburyport, Mass. – Matter Communications conducted a survey of marketing decision-makers regarding their organization’s attitudes and practices in social media. Not surprisingly, nearly all of those surveyed are aware of the importance of branding in social channels. More interesting, 65% of those say that their C-suite is also interested in how their brand is perceived in social channels. (more…)
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Why Cyber Monday is like COMDEX: My PR Spin
I don’t know if it’s just me, but I feel like Cyber Monday reached an entirely new level this year.
Everywhere you turned; it was in your face. It was impossible to grasp what each retailer was doing, because everyone was doing something. Some did it well, others not-so-well. But no matter what, they talked about it everywhere – social channels, TV, online. Mix in the websites that aggregated and promoted the information to help consumers find the best deals and sprinkle in the ridiculous amount of email I got from every retailer I’ve ever even thought about and, for me, Cyber Monday was a recipe for insanity. I even heard an older gentleman in the Newburyport Tannery joke yesterday that the coffee was a “Cyber Monday special.” I muttered to myself yesterday, “Cyber Monday is like COMDEX.” And then I chuckled. And then I thought about it and, Cyber Monday IS like COMDEX. (more…)
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In PR, Timing Is Everything. Just Ask Qantas.
Qantas Airlines has a lot going on these days – most notably, a recent employee strike that has caused many delays and inconveniences for its customers. Let’s face it, a strike is always going to be a public relations nightmare, and this case was no different. (more…)
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Dangerous Driving
Recently a colleague of mine did the unthinkable and tried to send a text while driving on the local-area bobsled course (a.k.a. Route 1 South) on the way home from work. While I know nothing about the text – whether it was urgent, important or other – I do know it caused my colleague to not-so-gently rear-end the car in front of him as he wasn’t able to brake fast enough when the car in front was making a turn. I was relieved to find out that nothing other than the front grill of my colleague’s car – and his pride – was hurt in this incident. (more…)
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#ad The Celebrity Social Endorsement
For $8,000-$10,000 Khloe Kardashian Odom will tweet about your brand to her 5 million followers! Too rich for your blood? Try singer Ray J, who will blast out your message to his 600,000+ followers for about $2,300. Still not buying? The list of B, C or D list celebs hocking their name for a quick 140 characters of their time, is fairly endless. In fact some celebrities that have…ahem, passed their prime…will even record video messages endorsing products or sending birthday wishes your way for a mere $3.00 a piece! (more…)
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'Tis The Season…To Be Mailing
Believe it or not, but holiday planning begins long before the temperatures start to drop and the turkey is on the table. In the PR world, holiday planning begins months in advance, often as early as the summer and spring months. (more…)
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Back to the Basics: Helpful Tools for Scanning and Research
As an account coordinator, you are responsible for keeping up with everything going on in your clients’ respective industries as well doing research on bloggers and reporters. Instead of just Googling everything, there are a few tools of the trade that make scanning easier. (more…)
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My Courtship with Matter: What Job Hunting Taught Me about PR
Recently, I decided to make a career move from Marketing to Public Relations. I’ve always been interested by the fast paced environment, and was excited to start this new chapter in my life. (more…)
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Smith College and The Tipping Point
Reading the news and reading good books are two of my favorite things. When I read a book, I sink into it and it changes my view of things for the time that I’m reading it; the world around me comes into focus through a lens of the book and I see overlap and connections between reality and fiction. So, when I’m reading a really good novel like The Imperfectionists, I dive into the incredible characters, and swim around in the story lines; and I see in a different way the changing world of news publishing which overlaps with the ways we get and digest news – which, of course, impacts the way we PR people tell our clients’ stories. (more…)
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Media Advisory: Matter Communications Leads Tannery-wide Collection of Salvation Army Annual Thanksgiving Food Drive
Who: Matter Communications
What: Tannery-wide collection for Salvation Army Annual Thanksgiving Food Drive
When: Now – November 17, 2011
Where: Matter Communications & special-marked boxes located throughout The Tannery
50 Water Street, Mill #3
Newburyport, MA 01950 (more…)