Newburyport, Mass. – Matter Communications conducted a survey of marketing decision-makers regarding their organization’s attitudes and practices in social media. Not surprisingly, nearly all of those surveyed are aware of the importance of branding in social channels. More interesting, 65% of those say that their C-suite is also interested in how their brand is perceived in social channels.
Month: November 2011
I don’t know if it’s just me, but I feel like Cyber Monday reached an entirely new level this year. Everywhere you turned; it was in your face. It was impossible to grasp what each retailer was doing, because everyone was doing something. Some did it well, others not-so-well. But no matter what, they talked about it everywhere – social channels, TV, online. Mix in the… Read more »
Qantas Airlines has a lot going on these days – most notably, a recent employee strike that has caused many delays and inconveniences for its customers. Let’s face it, a strike is always going to be a public relations nightmare, and this case was no different.
Recently a colleague of mine did the unthinkable and tried to send a text while driving on the local-area bobsled course (a.k.a. Route 1 South) on the way home from work. While I know nothing about the text – whether it was urgent, important or other – I do know it caused my colleague to not-so-gently rear-end the car in front of him as he wasn’t… Read more »
For $8,000-$10,000 Khloe Kardashian Odom will tweet about your brand to her 5 million followers! Too rich for your blood? Try singer Ray J, who will blast out your message to his 600,000+ followers for about $2,300. Still not buying? The list of B, C or D list celebs hocking their name for a quick 140 characters of their time, is fairly endless. In fact some… Read more »
Believe it or not, but holiday planning begins long before the temperatures start to drop and the turkey is on the table. In the PR world, holiday planning begins months in advance, often as early as the summer and spring months.
As an account coordinator, you are responsible for keeping up with everything going on in your clients’ respective industries as well doing research on bloggers and reporters. Instead of just Googling everything, there are a few tools of the trade that make scanning easier.
Recently, I decided to make a career move from Marketing to Public Relations. I’ve always been interested by the fast paced environment, and was excited to start this new chapter in my life.
Reading the news and reading good books are two of my favorite things. When I read a book, I sink into it and it changes my view of things for the time that I’m reading it; the world around me comes into focus through a lens of the book and I see overlap and connections between reality and fiction. So, when I’m reading a really good… Read more »
Who: Matter Communications What: Tannery-wide collection for Salvation Army Annual Thanksgiving Food Drive When: Now – November 17, 2011 Where: Matter Communications & special-marked boxes located throughout The Tannery 50 Water Street, Mill #3Newburyport, MA 01950
Little kids can be a treasure trove of wisdom waiting to burst open, and I may have had my “A-ha!” moment a few weeks ago through an awesome little tyke.