Survey Finds C-suite Cares about Brand and Social Media; Facebook Ranks Highest in Perceived Value to Brand
Newburyport, Mass. – Matter Communications conducted a survey of marketing decision-makers regarding their organization’s attitudes and practices in social media. Not surprisingly, nearly all of those surveyed are aware of the importance of branding in social channels. More interesting, 65% of those say that their C-suite is also interested in how their brand is perceived in social channels.