Month: August 2011

10 reasons why working in PR rocks

Today I came across an article on 10 reasons why working in PR is tough. The author, Andrew Worob, was careful enough to include a disclaimer that (of course) many other professions are much more challenging, and he just wanted to have a little fun and acknowledge the many reasons we PR pros often end our days collapsing onto a couch or bar stool, grateful to… Read more »

Is there a “plus” side to using Google+ for your brand?

It’s nearly impossible to execute a PR or marketing campaign without getting involved with social media at some level. The benefits of exuding your brand’s personality on Facebook and Twitter, and interacting with consumers in a fun, pithy manner far outweigh the drawbacks of opening yourself up to public criticism. The problem is that social media can take on a life of its own and accounts… Read more »

Limitless Optimism, Boundless Creativity, and Better Work Habits (Inspired by Pants with Toilets)

Last week, my adorable seven-year-old son Owen came bursting up out of the playroom, leaving his best friend with a paused game of Wii Mario Kart so that he could use the bathroom. He sprinted to the bathroom, did his business, and came back through kitchen in a blur, then paused at the top of the stairs before heading back down. He looked thoughtfully at me… Read more »

How to blog like a lobster dealer

My favorite blog isn’t a newspaper site. It’s a blog by a lobster dealer who started working on the docks when he was 9 years old. Good Morning Gloucester gives a daily snapshot of life in Gloucester, Mass., the nation’s oldest fishing harbor. It’s hugely popular, with 22,000 to 30,000 page views per day.

5 Twitter tips for PR pros

Though resistant at first, over the past few years I and the rest of the folks at Matter have come to embrace Twitter as an incredibly useful, powerful — and sometimes even fun — vehicle for connecting and communicating. Some of us would even go so far as to say we love Twitter now. Along the way, I’ve learned to keep the following tips in mind,… Read more »

Overlooking the obvious.

As a seasoned PR practitioner with more that 15+ years of experience, I’ve seen the good, the bad and the ugly of mismanaged media opportunities. Most recently I volunteered at a fundraising event that was attended by Dr. Jill Biden, the Vice President’s wife, and other prominent political figures. I knew these personalities would attract both local and national media and potentially further expose the goodness… Read more »

Good news (maybe) for print media

AdAge recently published some interesting stats about how affluent Americans consume media, and the results seem to show a strong interest for “traditional” media formats (giving hope to those of us who’d like to see print media survive and thrive).

Okay, So Maybe Change Isn’t Such a Bad Thing!

Since the beginning of time, I have feared change. I love knowing exactly what to expect and when to expect it. For example, today at lunch, I knew there would be a ham and cheese sandwich waiting for me in the fridge, the same sandwich that has satisfied my hunger pains since pre-school.  I also know that when I get home, my television shows will be… Read more »