Here’s a question we get a lot here at Matter: Are podcasts worth adding to my content marketing strategy? The answer to that is simple: yes. Wait, are you not convinced by our one-word answer? Well, you’re in luck, because part three of our Marketer’s Guide to Valuing Long-Form Content is going to dig into why you should refocus your priorities on better kinds of engagement, how podcasts fit into a content marketing strategy and what measurements you can use to demonstrate the value of podcasts to your business.
Month: May 2021
More than 300 newspapers closed in 2020, with print and digital ad revenue experiencing double-digit decreases. Today, only 20% of U.S. readers pay to access online editions of their favorite papers and only 3% say newspapers are their primary information source. As we edge closer to herd immunity, it’s important to remember those who’ve spent the last year plus working to keep their communities informed during… Read more »
Podcasts vs. Video Series So, you’ve realized the value of long-form content in building brand affinity and audience interaction – that’s awesome! You’re already ahead of the B2B and B2C content curves. Now comes the real challenge (also the fun part): planning and producing that content. With our breakdown of pros and cons, alongside general recommendations based on our production experiences, you’ll have a great foundation to tell your story with long-form and original content. At Matter, we specialize in long-form… Read more »
Remote work continues to gain popularity and remains a necessity for the modern workplace. But how do you continue fostering top-notch work from afar? Stellar creative teams — like the award-winning bunch at Matter — thrive on an environment that’s part serendipity and part calculation. Similarly, designing a workflow that supports creatives who don’t share an office can be a tango. To help home-based creatives find… Read more »
Integrated Agency Honored as Gold Stevie® Award Winner for Delivering Innovative Programs that Elevated Brands Through Tumultuous Times. BOSTON – May 4, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — was named the winner of a Gold Stevie® Award for Public Relations Agency of the Year in The 19th Annual American Business Awards®. More than 3,800 nominations from… Read more »