A Marketer’s Guide to Valuing Long-Form Content: Part 3
Here’s a question we get a lot here at Matter: Are podcasts worth adding to my content marketing strategy? The answer to that is simple: yes. Wait, are you not convinced by our one-word answer? Well, you’re in luck, because part three of our Marketer’s Guide to Valuing Long-Form Content is going to dig into why you should refocus your priorities on better kinds of engagement, how podcasts fit into a content marketing strategy and what measurements you can use to demonstrate the value of podcasts to your business.