Month: December 2012

Matter Communications CEO: “Tonight We Dance!”

The end of another year is upon us – and tonight we celebrate. I’m thoroughly excited to gather as a group and celebrate the season and agency successes of the past 12 months.  In addition to reveling with our dynamite staff (and their outstanding significant others!), we’ll be eating, drinking and being merry with a number of clients, partners and representatives from organizations we like and… Read more »

Spread the Good

On December 14 the nation grieved in unison upon the news of the Sandy Hook elementary school shooting. As I’m sure all parents did, I went home and embraced my innocent one year old son who luckily won’t comprehend such malice for what I hope will be many, many years to come. Since that day, I’ve made a conscious decision to embrace kindness. Call it my… Read more »

Apocalypse? Sorry, Doesn’t Ring a Bell

  Wait a minute – both, my Microsoft Outlook calendar and another fastened by a tack above my kitchen sink at home, show I have plans after the 21st of December – the supposed date of the Mayan apocalypse. So, do I cancel grandma’s “holiday party” or try not to be rude and hope the world ends before she offers me her Jello pudding mold? In… Read more »

How To Create Client Delight: Buy the New Facebook Gifts?

  This week Facebook started to roll out its new Gifts service just in time for the holidays. This service will allow you to send real gifts – stuff you can hold, eat, smell – through Facebook to your friend’s doorstep. Gifts range from food, to baby products, to jewelry and wine. In addition to sending gifts, you can donate to non-profits such as the Sandy… Read more »

PRWeek – Matter Appoints Headrick Marcomms Vice President

By Brittaney Kiefer NEWBURYPORT, MA: Matter Communications has hired Parry Headrick as VP of marketing and communications, a newly created role at the firm. Headrick, who started in the role at the beginning of this month, will work on new business development and marketing for the agency. He is reporting to Matter CEO Scott Signore. “[Headrick] has helped agencies develop and share content, get it out to… Read more »

#PitchAloft: No Vacancy for Stodgy PR Firms

The #RFTweet from #PitchAloft has received some criticism from people for several reasons, among them, not being strategic or thoughtful.  The post I just linked to suggests that the PR firms that are “dancing” for the Aloft Hotels business likely aren’t the right fit and may just be desperate.  I say poppycock. I’d argue that a PR firm that can’t appreciate a new twist and have… Read more »

Matter Names Parry Headrick VP of Marketing and Communications

PR Agency Thrives via Traditional Media, Social Media, Visual Storytelling  Newburyport, Mass. – December 10, 2012 – Matter Communications, a full-service public relations agency specializing in technology and consumer markets, continues its evolution and rapid growth trajectory with the appointment of Parry Headrick as vice president of marketing and communications. In this newly created role at Matter, Headrick will help the agency further capitalize on its… Read more »

BREAKING: I’m “That Guy From Matter Communications” Now

I’m pleased to announce that I’ve joined Matter Communications as Vice President of Marketing and Communications. Matter has a story worth telling well, and I’m seriously excited tell it – broadly and often. There’s another, more personal reason why I’m happy to join this particular PR firm, but I’ll get to that further down if you can hang with me. For those unfamiliar, Matter started with… Read more »

The Battle: White Lights vs. Colored Lights

Every year when the holiday season comes about, there is one very important decision made at most homes across the nation, white lights or colored lights? Many think that the white lights are classy and sophisticated, a winter wonderland some call it, while others find them boring and lean more towards the colored lights. Let’s face it, there is usually that one house every year that… Read more » – When It Comes To Content Marketing, Seeing Is Believing

By Steve Olenski I have to admit that when I first read the results of a survey of marketers done by PR firm Matter Communications, I was tempted to write this article in a very satirical voice – even more satirical then I normally do. Essentially the survey revealed that when it comes to getting the most bang for your content marketing buck the use of video… Read more »

Act Like a Pulitzer Prize-Winning Journalist

Earlier this week I had the opportunity to listen to Bob Woodward, of Woodward and Bernstein Watergate scandal fame, speak on his career and his thoughts on politics. Woodward shared stories about his journey to become such a recognized investigative journalist, highlighting his methods and techniques for getting information from sources and getting a solid story. But what could a public relations professional possibly learn from… Read more »

Survey: Visual Content Critical For Engagement in Marketing, PR and Social Media

Matter Communications’ Studio-C Satisfies Visual Content Demand  Newburyport, Mass. – December 5, 2012 – Matter Communications conducted a survey of marketing professionals regarding the use of visual content as a tool in various marketing disciplines, including online and collateral production, social media, and public relations. The results overwhelmingly confirm the effectiveness of visual content as a key to engagement across all marketing materials. “We’re seeing in… Read more »

Method Public Relations

As I read Talia’s post from earlier this week about developing new story angles and new audiences for a client, it set me thinking. Am I in a pitching ditch? How do I go about “escaping the pitching ditch”? After some ponderous cocktails, I realized that I don’t usually even attempt an escape, instead I dig even deeper. As I pondered my digging, the flat screen… Read more »