Month: June 2016

How to Deliver an Engaging Event Recap Video

Event recap videos are a great way to create quick and easy video content. It allows companies to showcase their collaborative, fun-loving culture whether its showing off their BBQs, beach trips, volunteer events or bike-athons. Too often, though, event videos resonate primarily with the people who were a part of the event. While that’s great for internal camaraderie to boost morale, it’s essential to engage a… Read more »

Everybody Grab Your Brand Buddy

If any one word could lay claim to the zeitgeist of the last decade, it’s “community”. Obviously “community” has been a core driver of human behavior for millennia, but the past ten years have championed the term as the essence of not only how we market ourselves, but how we operate our businesses. As of a few years ago, it stopped being enough to have a… Read more »

A Newcomer’s Guide to Drone Videography

 At this day in age, it’s amazing to think that remote controlled drones (or UAVs) are becoming a part of everyday life. They can be seen in search and rescue applications, lighting scenarios, and of course aerial videography. When it comes to other places it can be useful, the sky is the limit (pun intended).   Let me preface this write-up by stating that I am… Read more »

An HR Perspective on a Successful Company Volunteer Initiative

For an HR professional working at a PR agency, I’m embarrassed to admit- but I’m no expert on blog posts (this is actually my first one ever so I hope I do my colleagues proud!) I started at Matter six months ago and was asked to lead our Helping Hands Matter Initiative (aka our amazing volunteer program). I was already excited to take on my new… Read more »