Finding a Balance to News on Social Networks Amidst the expected news of continued staff slashing in media and funding cuts for print publications, Facebook has really made a splash in the news cycles over the past month. The social network announced a new initiative around news and journalism, Mark Zuckerberg, CEO of Facebook, has stated. Plans include paid and unpaid partnerships with major news organizations… Read more »
Month: October 2019
Integrated PR Agency to Help Information-Technology-as-a-Service Provider Increase Brand Awareness and Improve Business Outcomes Through Marketing and Public Relations BOSTON– October 24, 2019 – Matter Communications, a Brand Elevation Agency specializing in public relations, social media, creative services and digital marketing, announces the expansion of the strategic partnership with Nerdio, the leading Azure automation platform provider for managed services providers (MSPs). Nerdio selected Matter to increase… Read more »
When asked what the purpose of marketing is, most healthcare executives will say something like “to drive sales.” While that is certainly correct, it is an increasingly simplistic, and even shortsighted, approach to marketing in the modern era of healthcare.
Let’s face it: regardless of your company’s size (startup to Fortune 500), industry (tech, health, lifestyle, manufacturing, professional services, retail, etc.), or target audience (B2C or B2B), a robust portfolio of high quality video content is the most effective way to raise brand awareness, generate leads, drive sales, and elevate your customers to evangelists. You likely already know this, but may be struggling with how or… Read more »
Currently, in this age of social media, viewers and consumers are constantly bombarded with information. Believe it or not, TIME shared that marketers only have a window of up to 8 seconds to grab a viewer’s attention before they click away. On top of that, Digiday found that 85% of those viewers don’t even listen to the video with sound. To further engage a viewer in a… Read more »
Several high-profile political stories are, predictably, dominating headlines. As ubiquitous as they seem, right beneath the top layer are narratives flowing throughout the professional and business world. Market consolidations continue to pop across everything from the CRM space, to automotive, to AI and big data. Bitcoin and decentralized banking thread their way through stories that have the potential to drive the ebb and flow of global… Read more »
Thank you to our clients and collaborators for another excellent few months of work! This quarter, we’ve focused on expanding our team and creating award-winning work that gets results. We recently won two Gold awards from The W3 Awards for our work with La Brea Bakery and Monotype. In its thirteenth season, receiving over 5,000 submissions, the W3 Awards celebrates digital excellence worldwide. Our Latest Client… Read more »