Month: November 2013

4 Ways Visuals Help Win PR Business

These days it’s impossible to find an article written about our business that doesn’t cover the emphasis currently being put toward visual story telling.  It’s an exciting part of a PR and social media gig, and should be a big part of every agency new business pitch.  Here are a few ways to leverage visual content to help pitch prospects: First, work with your in-house video… Read more »

5 Reasons Thanksgiving is big deal in PR

Like most businesses in America, next week the dedicated employees here at Matter will take a well-deserved break from their press releases, editorial pitches and blog posts as they celebrate Thanksgiving. Matter will have an abbreviated work day on the Wednesday before the holiday – and they have been encouraged to work from home that day in the spirit of avoiding holiday traffic and getting a… Read more »

The Boston Globe: Matter Communications a “Top Place to Work” in 2013

Award Honors National PR Firm for “Investing In The Happiness of Employees” Newburyport, MA November 18, 2013 – The Boston Globe named results focused public relations and social media firm Matter Communications one of the Top Places to Work in 2013. The Boston Globe honors Massachusetts’ best employers in its Top Places to Work magazine, which will appear in The Boston Sunday Globe on November 17…. Read more »

End-Of-Year Momentum Matters

Like so many before them, the past few days here at Matter have been terrific.  The fullness of Fall – with programs moving forward full steam ahead and planning for next year well underway – always keeps us busy. That being said, the past few business days have been especially terrific. We’ve had lots to do, but it’s positively-toned and contributing to the dynamite momentum. A… Read more »

My first time at PhotoPlus Expo

I was given the opportunity this year to attend PhotoPlus Expo (PPE) in New York City with our client Sigma Corporation of America. For those who aren’t familiar, PPE is one of the photo industry’s biggest shows. Media and consumers travel from all over to come to this three day event in NYC. Not only was this my first time at the show, but we were… Read more »

Twitter’s IPO is No Blockbuster

Yesterday’s double-whammy reminder of how the world remains an ever-changing orb of technological advancement came in the form of an exciting IPO reminiscent of the pre-bursting bubble from 15 years ago, alongside the death knell of a legacy business that capitalized on a technology that has come and gone in my lifetime. So long, Blockbuster. Hello, Twitter. It seems ridiculous at this point but it wasn’t… Read more »

The PR Power of Pink Surgical Gloves

Visual storytelling.  For much of the year I’ve been talking with colleagues, prospects and clients about the powerful and very real impact that this kind of story-telling has on any communications initiative. Obvious to any audience who experiences and embraces visual elements, the impact of these story-telling tools has been proven by countless marketing studies. It’s a fact that supporting your PR and social media campaigns… Read more »

The PR That Fuels Election Day

Fall is fully upon us – and there’s no looking back now. The leaves have fallen from the trees and the clocks are set back marking an earlier end to the light of day.  It’s playoff time for high school sports – the undefeated girls soccer team here in Newburyport seems to be on a particular roll – plans are being made for Thanksgiving, and our… Read more »