Matter’s blog exchange program brings you the latest marketing insights from top industry professionals. This month, we exchanged blogs with Amplio Digital. Our guest writer, Kevin Weiss, is the VP of Growth & Strategy has been with the company since 2014. Kevin drives growth for Amplio and strategy for clients. His team manages over $250MM in annual GMV on Amazon for brand manufacturers across North America and EMEA…. Read more »
Job security is at the forefront of the media landscape this month, with Q4 bringing industry-wide cuts to staff, programming and business structure. In November, we saw Hearst Media skirt staff request to unionize with the Writers Guild of America, Bustle reduce their lifestyle and entertainment staff, and The Atlantic bolster its digital subscription model with a subscriber-only app. A new report shared by the writers’… Read more »
When he’s not writing copy for various clients, Rory Thomas Nolan spends his time going back in time — as a Revolutionary War reenactor. Rory is the senior copywriter at Matter and has been at the company for over a year. Take a look inside the world of Revolutionary War living history in this installment of Matter Out of Office. Q: Tell us about what… Read more »
Mid-November marks the unofficial start of “Predictions Season.” In the tech sector, projections, prognostications and predictions were once the domain of the largest and most prominent industry analysts, like Forrester and Gartner. Now, analysts, market research firms, industry insiders, bloggers and vendors of all sizes are all eager to provide their points of view on what lies ahead for the year. So, here’s our take on… Read more »
Integrated PR Agency Recognized for Award-Winning Culture, Benefits and Values. BOSTON – November 18, 2019 – Matter Communications — a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing — has been named one of the Top Places to Work in Massachusetts in the 12th annual employee-based survey project from The Boston Globe. Top Places to Work recognizes the state’s leading workplaces,… Read more »
Integrated PR Agency to Help Workforce Optimization Company Achieve Business Goals BOSTON – November 14, 2019 – Matter Communications — a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing — has been named the agency of record (AOR) for UniFocus, the industry leader in workforce optimization. Through a specially curated program, featuring media relations, awards, events and content, Matter will help… Read more »
Client Video Work Clinches 33 Honors in 2019 BOSTON – November 5, 2019 – With video accounting for more than 85 percent of all internet traffic in the United States, it’s imperative marketers include it in their communications strategy. To best arm brands with content that reaches their target audiences, Matter Communications— a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing… Read more »
