When do I talk about my product, vs. my history and mission? When deciding on messaging, it’s most important to consider your audience. Who are you talking to? What decision do you want them to make once they’re familiar with your brand (e.g. purchase it, invest in it, cover it, etc.)? What would they want to hear to have their interest piqued? A reporter that often… Read more »
As a Video Producer here at Matter (and repping our Portland office!), I’m always looking to meet local filmmakers and explore the artist community — which is especially ripe in Portland. While working with clients to tell their brand stories every day, it’s important to explore the overlap between our approach and the styles and workflows of more traditional filmmaking experiences, such as documentary work. Which… Read more »
The constantly evolving world of social media is ever-changing and marketers, business owners and even the daily Facebook user should be aware of the updates. Make sure you are subscribed to our blog to get the monthly news and updates on all things social media sent right to your inbox. This month, we focus on all of the updates happening to Instagram. The ‘About This… Read more »
Matter’s Helping Hands initiative encourages a nationwide community service effort that is rewarding and fulfilling for all of the employees. With 1000 plus hours of impactful volunteer work done each year, Matter is truly making an impact on its surrounding communities. 157 volunteer hours! This past month, Matter employees nationwide reached a combined total of 157 volunteer hours. This brings the current yearly total to… Read more »
Introduce and excite. Explain and convince. Connect and amplify. With Video. Video can do it all, and over the past several years, it has become the king of online communication. It condenses your message into minutes or seconds, and then distributes it across platforms and around the world instantly. Now, more than ever, it has become the go-to tool in the marketing world — but why?… Read more »
