What is Facebook Live? A little over 2 years ago, Facebook rolled out Facebook Live to users and brands across the platform. As video views trended upwards on the Internet, and apps like Periscope got more popular for live streaming, Facebook decided to combine the two on their site. Now, as Facebook’s algorithms change and many brands experience a decline in their organic reach, some are… Read more »
The excitement was palpable at last week’s Cannabis World Congress & Business Expo (CWCBExpo) in Boston. For three days, I had the chance to connect with the people and businesses pushing this emerging market forward. Everyone was informed and passionate about the industry. There was a real sense of community: businesses helping each other navigate this growing and complex space. The keynotes from New Frontier Data… Read more »
Landing A PR Internship While searching for an internship, I was intrigued by Matter’s witty, active and engaging digital presence. I explored the site, eventually finding Maria, a Matter Vice President stationed at Matter’s Boulder (BoCo) office. With nothing to lose but a little time and dignity, I sent her an email proposing an informational chat about Matter and the greater PR industry. Fortunately, Maria was… Read more »
Public relations is a fast-moving, constantly-changing industry. Those of us in the trenches are often asked what we do every day – and those asking are usually surprised to see us struggle to provide an answer. How do you answer this question when every moment of every day is different? With a handful of clients in a handful of varying industries with a handful of varying… Read more »
The Matter Creative Team is growing! To kick off June, two new designers joined the team in our Massachusetts’ locations. We are excited to have them started on projects like the ones you can check out below. But first, check out our Q2 Sizzle Reel for highlights of our video work this quarter. Thank you, clients and collaborators! Video Production IMPROVING THE LIVES OF… Read more »
Matter’s Helping Hands initiative encourages a nationwide community service effort that is rewarding and fulfilling for all of the employees. With 1000 plus hours of impactful volunteer work done each year, Matter is truly making an impact on its surrounding communities. 203 volunteer hours! This past month, Matter employees across five offices reached a combined total of 203 volunteer hours. This brings the current yearly… Read more »
Next week marks 12 years at Matter for me, and I’m sure to many that seems like a long time for someone to spend at any agency in the world of public relations, social media, digital marketing and creative. Yet it doesn’t feel odd to me, because we put a lot of emphasis on culture and employee retention here – and there are a lot of… Read more »
In the aftermath of tragic events, peppered among the grief-stricken are business owners, holding their heads in their hands and muttering, “We make our product to prevent things like this…” In a fog of sadness and frustration, they’ll call their marketing director with an order to get the word out now – fast – as far as he or she can take it. “People need to… Read more »
The May 25th deadline for the European Union General Data Protection Regulation (GDPR) has come and gone and many of our clients are asking “what changes for us” as a marketing arm of the company. The skinny? A lot. Unless you’ve been living under a rock, the purpose of GDPR is to protect citizens’ data privacy. As marketers, we know that personal data is key to today’s marketing… Read more »
