Last week, my friend and colleague, Theresa Freeman, provided an overview of the emergence of the “hyperlocal” scene. As her post explains, these sites combine user-generated content along with some professional content. While the sites Theresa focused on categorize information into localities, they fall into the larger context of citizen journalism, which (as she discusses) faces considerable criticism. Theresa points to comments from the Cape Cod… Read more »
Month: July 2010
There is no shortage of topics to explore related to better press releases. Should you use a social media news release? Who is right about style – the AP or Yahoo? These are important topics that require considerable thought, research and evaluation.
During the past few years buzz has been building around the idea of hyperlocal journalism and the PR industry has followed suit, seeking out ways to pitch these outlets. The execution of hyperlocal coverage varies slightly by outlet, but in general it appears to be a mix of user-generated and professional edited content. Media watchers, including those of us in the PR game, are waiting to… Read more »
Last month, my colleague Melissa blogged about whether or not social media is a valid investment for brands. Melissa made a key point in her entry: at the end of the day, it’s between you and your client whether Facebook and Twitter are the right move for their brands.
How often have you heard something along the lines of “We’ll have to get PR to create a story around this.”? This line of thinking doesn’t sit well with me. (And don’t even get me started on “spin” – ugh.)