With the final days of summer approaching, the “back to school” mentality has been prevalent across industries. And with no shortage of breaking healthcare headlines, August media moves were in full swing for healthcare reporters and editors — from promotions to departures to new employment opportunities. BBC News Global health correspondent, Naomi Grimley, leaves BBC News after 23 years. Previously, Grimley held the posts of political… Read more »
Matter Shares Tips to Help PR, Social Media and Marketing Professionals Adapt Campaigns to Connect Brands with Gen Z Consumers BOSTON, Aug. 23, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — is hosting Reaching Gen Z: The New Rules of Consumer PR, a free, live webinar on Thursday, September 7, 2023. What: Join us for a special… Read more »
Agency’s B2B Technology Team Grows Pluralsight’s Media Share of Voice with Comprehensive PR Program, Including Media Relations, Executive Thought Leadership, Content Development and More. BOSTON, August 15, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced it has been named the agency of record (AOR) for Pluralsight, the leading technology workforce development company. Technology workforce development… Read more »
We regularly sit down with a member of Matter’s Precision team to ask how PR professionals can put best practices into action. This month, we asked Account Director, Kat Aronofsky, how brands can get their products into holiday gift guides. Kat has led consumer PR teams to critical coverage in Forbes, NYT Wirecutter, TODAY, Buzzfeed, Good Housekeeping, New York Magazine, Popsugar and more. The holiday season… Read more »
Black Hat USA – now in its 26th year – attracts an eclectic mix of hackers, academics, researchers, press, marketers, techies and vendors to discuss, debate and display the latest in cybersecurity. For those who didn’t make it to the conference and wondering what went down, here’s a recap of my two days on the ground in Vegas. Because not everything that happens in Vegas needs… Read more »
The content your brand creates is kind of like a Gremlin. From a single specimen, you can create many. But unlike those pint-sized pals, it takes more than food after midnight and a little bit of water to make the magic happen. Also, your content probably won’t take over your town and ruin the holidays. It can be hard to keep generating content while you’re focusing… Read more »
While summer may be sweltering, it’s artificial intelligence (AI) that’s heating up tech. Despite rapid AI adoption across industries, the bots won’t be replacing tech journalists any time soon. In fact, the industry is hiring even more journalists dedicated to covering the latest in AI and technology — ensuring readers never miss a beat. Bloomberg Shirin Ghaffary will be joining the organization in September as a… Read more »
Welcome to the Matter Social Second — keeping you current about what’s trending in social media. From TikTok music licensing to the whirlwhind around X, we’re sharing the most important and impactful social stories from July. Click each headline to see the full story. TikTok Announces New Music Licensing Agreement with Warner Music TikTok has partnered with Warner Music, giving users access to Warner’s complete music… Read more »
