As a newcomer to the public relations industry, I have quickly learned that social media tools are not only being used to stay connected with friends, but also to communicate with clients, customers, and journalists. Imagine my surprise when I realized the social media programs I used every day to chat with my friends would actually be helping me do my job.
Month: November 2010
Last week we were very excited at Matter to announce new professional video services for our clients. Many of our recent blog posts have been dedicated to tips for using video and the importance of multimedia in Marketing and PR.
For all the negative publicity Carnival Cruise Lines has been receiving for its recent fire aboard Carnival Splendor, which left passengers stranded offshore for days without power, there are others pieces that are highly positive. Taking a look at the story from all sides, I’d say Carnival handled what some are a calling a “nightmare” in the best possible manner. Here’s how:
Click Here to View PDF > Newburyport, Mass. – According to recent findings from comScore, an estimated 85 percent of the total U.S. Internet audience regularly views video, and more than 75 percent of all newspaper, magazine and broadcast websites feature embedded video content. To better position consumer and high-technology clients to reach new audiences, Matter Communications, a full-service public relations agency, announced today that it has… Read more »
This is an exciting day at Matter (and not just because tonight is our weekly staff basketball game.) Today we’re officially announcing the addition of professional video capabilities to the PR services we offer our clients.
I love Internet Explorer! For years, this wonderful web browser has guided me through cyberspace as I researched term papers, uncovered the latest news stories, and even marked my favorite websites for later use. But the main reason I like Internet Explorer so much is because I’ve never given another web browser a chance – until now.
When I was learning the journalism ropes for a small town newspaper years ago, one of my editors gave me this bit of advice: If it’s a word that people don’t use in normal conversation, don’t use it in a news article.
Today Facebook launched yet another social media tool to help businesses communicate with customers – and in fashion that’s sure to continue success, it’s a free service. Facebook Places looks to boot Foursquare as the top geo-location service by offering four types of location-based deals – that kind of variety already has us excited over here about how we can use it with our clients.
I was talking to a colleague recently about editing each other’s work, specifically, about editing written work. Whether it is a blog post, social media content, a press release or an email, we often ask for our colleagues’ advice before we hit send. All of us understand that often two brains (or more) are indeed better than one. However, when is it time to step away… Read more »