Month: March 2015


As mobile devices continue to dominate how users are viewing the web, Google has announced that as of April 21st whether a site is mobile-friendly will begin to have a “significant impact in our search results”. While Google has used this criteria for years, it has been seen as a much more ambiguous factor.  Now, after 4/21 (dubbed “Mobilegeddon”), those factors will hold much more weight… Read more »

3 Tips for Focusing Influencer Marketing on Your Brand's Future

PR Daily reported yesterday that “influencer marketing” is on the rise. A pair of recently released studies have outlined a few of the ways that brand marketing is evolving, and what some of those strategies can and should look like. Among the most compelling findings are the stats about consumer behavior – like how (according to one study) 92 percent of consumers turn to people they know for referrals above any… Read more »

Defensive Brand Strategy .Sucks

A topic related to domain names has been raising eyebrows – and plenty of questions – in marketing circles lately. Soon people will be able to purchase the .sucks top-level domain, and in doing so potentially create problems for brands and their hard-earned reputations. Specifically, pundits are debating about the decision to acquire – or not – web addresses ending in .sucks as a preventive measure… Read more »

3 Tips from Media Training That Can Apply To Everyday Life

Recently, Matter Communications has facilitated a wide variety of media training seminars for all levels of expertise at our clients’ organizations – whether for a basic “What is PR?” training or a refresher session for C-Level execs on the dos and don’ts for press interviews. In leading many of these sessions, it struck me that a lot of the key takeaways can be applied to everyday… Read more »

Boston Business Journal: PR Firm Matter Communications Wins 2015 Pacesetter Award for Fastest Growing Companies; Ranked 8th Largest PR Firm in Boston

Sustained Growth, New Service Offerings Buoy National PR Agency (Newburyport, MA) – March 17, 2015 – Matter Communications, an award-winning PR and social media firm with in-house creative services and search marketing groups, has been recognized as a 2015 Pacesetter and Top 10 Largest Public Relations Firm by the Boston Business Journal. The Boston Business Journal announced both of these accolades late last week. The 2015… Read more »

PR Pros: Masters of Many Trades

When you speak with a friend or colleague that has worked both agency and in-house PR you almost always hear the same thing, “In house has the potential to become repetitive, while working at an agency keeps you on your toes and the content fresh.” It didn’t take long into my time here at Matter to find truth in that statement as I would soon be… Read more »

Finding Inspiration: Filming with the Freefly M?VI

In the video world, new gear comes out seemingly every day.  It’s equally exciting and frustrating to see the rate at which technology is improving and prices are dropping (“there’s now a 4K version of that camera we just bought last year? Awesome!  But also, Grrr…”). As someone who very closely follows the announcement of every shiny new tool released for videographers, I’d have to say… Read more »

PR Agency Matter Communications Acquires Search Marketing Firm Search Maven Media

Targeted SEO/SEM Capabilities to Increase Visibility of PR and Social Media Clients’ Paid/Owned/Earned Content [Newburyport, MA] – March 9, 2015 – Matter Communications, an award-winning PR and social media firm with an in-house creative services group, announced today it has acquired Search Marketing firm Search Maven Media, a New England-based agency specializing in Search Engine Optimization (SEO), Search Engine Marketing (SEM) and localized search campaigns. Terms… Read more »

4 Tips to Stay Creative when the Inspiration Just Isn’t There

When it comes to creating visual content for a client, the intention is to always make something that sets itself apart so it gets the high levels of engagement that we all covet. Unfortunately, us right brained folk go through times when we don’t feel like we’re living up to our artistic potential. I recently attended an event hosted by Boston Content, to chat with others… Read more »

BREAKING: Matter Acquires Search Marketing Firm

Today our PR and social media firm announced the acquisition of Search Maven Media, a New England-based agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). It’s a deal that has been in the works for a while, and it’s something our 65+ clients increasingly need to have in their respective marketing & PR arsenals. Quality content is the backbone of marketing and… Read more »

The "Science" of Content ROI

Disclaimer: there is no exact science to producing ROI information on creative content. No one has figured this out. However, last week when some of my Matter colleagues and I attended the Boston Content “Business of Content Creation” workshop, discussion leader and Associate Director of Content Creation at Wayfair, Trisha Antonsen, provided really useful insight as to how she equates and achieves successful content ROI for her company…. Read more »

PR and Social, In a Time of Crisis

Earlier this week I was discussing with my colleagues the many ways good PR and social media can help start-ups during a crisis, which, left unchecked, can spread like wildfire in today’s digital age. That discussion inspired me to capture some thoughts below. Here are a few PR steps to take that will benefit early-stage companies during a crisis: First, the basics of crisis communications always… Read more »

Boston Snow Stats To Swing a Bat At

We use snow days to get creative. Check out our latest infographic in which we break down Boston’s winter weather in Sox terms. Is it Spring yet? All data current at time of release. Correlation statistics are approximate. Sources:;;