Month: October 2011

Halloween Happenings

To celebrate the fall season, we decided to host a pumpkin carving social. You might think an office pumpkin carving contest would be a time to take it a bit easy, kick back and have fun.  But at Matter Communications, the creativity, hard work and “do it well or don’t do it at all” attitude were brought from the PR business to the carving business (at… Read more »

Matter at PDN PhotoPlus Expo NY 2011

Words by Andy Meltzer Since 2004, Matter has participated in the PDN PhotoPlus Expo in New York, a gathering of the Who’s Who in photography.  We’re (exhaustedly) getting back into the office following this year’s fantastic event and I wanted to use this space to express some thanks to the many who made our presence at PPE a major success:

The Art of the Hook

Don’t bore me. I’m not being mean, I’m offering my best advice for getting someone to read your writing. Whether it’s a press release, a pitch, a blog post, or a Tweet, you’ve got to grab that reader right away. You’ve got to hook ‘em. So make that first line a great one. Here’s how:

A Career in Public Relations 101

Last week I received an email from a former professor and head of the public relations program at my university. He was reaching out to his former PR students looking for us to share any wisdom we’ve acquired with his current seniors. Having only graduated in May, I find it a little bizarre to be giving advice to students when I feel like I’ve only just… Read more »

The Modern Day Press Kit

Press kits used to be a simple matter of some smart-looking file folders and well-written material. Today, though, that once mundane delivery unit has become increasingly important. In our environmentally-conscious world, the ditto machine has gone digital and some major industry events have even banned paper press kits entirely! Instead, we rely on DVDs and flash-drives of all shapes and sizes to ensure our friendly editors… Read more »

Reminders Matter

The Jeanne Geiger Crisis Center, the highly-respected (and now nationally-known) Newburyport-based organization that developed a ground-breaking program toward ending domestic violence in local communities, is one of the many local charitable entities supported by Matter. We have contributed to this organization in a number of ways over the past few years and just yesterday more than 30 of us (including friends and some family) participated in… Read more »

Matter Communications Announces Media Training Module

Newburyport, Mass. – Matter Communications, a full-service public relations agency specializing in high-technology and consumer markets, today announced the availability of its Interviews Matter media training package. By participating in comprehensive coaching sessions, spokespeople are evaluated, educated and trained in the art of media interaction.

Pitching: Relax, relate, release… Now GO!

For new PR professionals, pitching can be nerve-wracking and nausea-inducing – without sounding too dramatic. The thought of selling a story to an editor who may be stressed, extremely limited on time and over-worked can be intimidating and seem almost impossible. The good news is, it’s not!

Wait…how did I get here?

A few weeks ago, one of my college professors asked me to speak to a class about my job at Matter and how I got here.  The class, called “How to Sell Yourself in a Tough Economy,” focuses on branding yourself and getting ready for the interview process that follows graduation. I remember how helpful it was to hear from someone other than a professor about… Read more »

Video Social Media Checklist

As a new face to a new role and title here at Matter, I thought I’d write my first blog post stating the obvious. Well, I should rephrase that: write my first blog post stating what’s obvious to me, the Video Production Specialist, in regards to videos and social media. I will give it to you short and simple, after a few selling points:

The Subtleties of a Good Job

Now that we’ve turned the calendar into the month of October, we also are kicking off the fall season. It’s somewhat bittersweet to open the fall, as it signals the end to summer here in Newburyport, but on the plus side there isn’t much that beats a walk through the town center as the leaves are changing.