Month: June 2012

Every Crew Member Matters

As I occasionally do on Wednesdays in the spring, summer and fall, I crewed on a friend’s J105 last evening for a weekly sailing competition in Boston Harbor. On beautiful evenings like last night, I’m reminded that participating in such an event is truly a luxury. Last night also served as a reminder that teamwork – as well as a good start and an even better… Read more »

Wally World or Bust

When I was a little girl, our family vacations were road trips to visit cousins and relatives. Those car rides were full of license plate games, waving at truck drivers, telling stories, and my sister and I belting out lots of 70s folksongs (“If I had a hammer, I’d hammer in the mo-o-o-rning”) to the less-than-rave-reviews of my brothers. They are among my favorite childhood memories;… Read more »

3 Reasons Why Hearing “No” From Your PR Firm Is a Good Thing

“Absolutely. Of course! Sure thing. We’ll get right on that!” To most PR professionals and our clients, those phrases are heard countless times throughout the day. Successful, savvy PR teams recognize that a big part of delivering excellent client service – not to mention results that matter to our clients’ business priorities – is by taking on what our clients ask of us, and then doing… Read more »

Twitter Success by the Numbers

Earlier today, Mark Wasserman at Mashable reported (check out the great graphics after that jump) on the results of a Buddy Media report that details consumer Twitter engagement with brands. One of the interesting realizations was that consumer engagement drops off with each tweet over the course of the day, and after the sixth post of the day, readers have tuned you out entirely! That said,… Read more »

Details Matter

In a recent professional development training session at Matter on the importance of attention to detail, I was reminded of the recent spelling mishap that made headlines involving Republican presidential candidate Mitt Romney. Romney came face-to-face with the consequences of bad spelling when a user of his campaign’s iPhone app noticed the phrase “a better Amercia.”

You’re in B-to-B tech PR if…

Many of us remember the annoying but successful, “You-might-be-a-redneck” jokes by comedian Jeff Foxworthy that were popular in the early to mid-1990s. While grating, they were indeed helpful in determining if one was, in fact, a member of this social group. (I’m not even going to link to a YouTube video of this bit. It’s terrible.)

Great Places to Work Matter

Matter Communications was named among the Boston Business Journal’s 2012 “Best Places to Work.” That’s a big deal to us, because our employees nominated the company, and it was their surveys that won us the honor. We all work hard and also take the time to make our work environment supportive, creative and fun! There was plenty to see at the BBJ’s breakfast honoring all the… Read more »