Month: March 2023

Media On The Move: March 2023

Change is in the air, spurred by springing our clocks forward and more daylight to enjoy. Whether you’re pitching spring fashion for upcoming holidays, new sneakers to hit those wellness goals, sweet treats to celebrate, or even allergy tips and tricks to live your best life outdoors, updating your consumer media contacts should top that spring-cleaning list! Below are the most recent moves we’ve seen, so… Read more »

20 Years of Matter: What I’ve Learned Over Two Decades as CEO

It’s hard to believe that my agency, Matter, turns 20 years old on April 1. That anniversary is an enormous source of pride for me and for everyone who contributed to our success along the way. Whether our expansive alumni network was with us for a season or a career’s lifetime, it’s been wonderful hearing from so many people about our milestone!   I’ve learned a lot… Read more »

Matter Booms In B2B Tech: Adds Eight New Client Partners

Integrated Agency’s B2B Technology Team Helps Brands Successfully Navigate Evolving Buyer Behaviors and Preferences BOSTON, March 14, 2023 — Matter Communications — a Brand Elevation Agency integrating PR, marketing and creative services to tell impactful client stories that drive business results — today announced continued momentum in the B2B technology space highlighted by eight key additions to an extensive client roster across the enterprise technology spectrum. B2B buyer… Read more »

How to Launch an Influencer Campaign Part 1: Find Your Fit

 We’re excited to kick-off this two-part blog series, where we’ll discuss the considerations brands across all industries should take when adding influencers into their marketing mix. We know that people generally trust and engage with influencers, but just how much of an impact are influencers actually making when it comes to persuading consumers to act and make purchases? A recent Matter survey reveals strong opportunities for… Read more »