Month: March 2020

Matter Launches Integrated Internal Communications Offering

Full-Service PR Agency Extends Established Employee Communications Programs to Help Clients Bolster Company Culture BOSTON – March 31, 2020 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services and digital marketing — today announced the launch of a new internal communications offering. In immediate response to client requests, Matter’s integrated marketing professionals have established a line of offerings to support effective communications… Read more »

A Quick Guide to Using Online Images

If you’re like me then you wear glasses, have a closet full of plaid shirts, and are only on season one of Game of Thrones. More importantly, if you’re like me you’ve spent countless hours scrolling through stock photography websites looking for that perfect photo for your client’s ad, website, logo, promo item, etc.  Stock sites can have really useful, robust search features, but at times the… Read more »

An At-Home Guide to Content Creation Part III: Repurposing Your Content Library

Over the coming days, we’ll be sharing new resources that can empower you to continue creating impactful, “at-home” marketing content for your organization during this unusual time. Welcome! Today is Part III, “Repurposing Your Content Library.”  See Part I: Tips for Shooting Smartphone Video, and Part II: When to Consider Animated Videos A whirlwind of news has unfolded during the past couple of weeks, and many… Read more »

Media on the Move: Retail Special Edition

The end of 2019 and kick off to 2020 in retail followed the typical industry fashion (pun intended). We had a busy holiday shopping season highlighted by Black Friday and Cyber Monday; the National Retail Federation also held its annual “Big Show” Conference and Expo, followed by a series of not-so-ideal retail earnings announcements; and we saw new shopper trends around experiential retail, sustainable fashion, mobility and… Read more »

Brand Development in the Volatile Cannabis and CBD Space

If you haven’t been living under a rock somewhere, chances are you’ve read the countless articles about the booming cannabis market. And that’s true, but what you may not be aware of is that fact that the last six months have been volatile to both the cannabis and CBD industries (the aren’t the same but more on that later in my column). In fact, the market… Read more »

An At-Home Guide to Content Creation Part I: Tips for Shooting Smartphone Video

Over the coming days we’ll be sharing new resources that can empower you to continue to create impactful, “at-home” marketing content for your organization during this unusual time. Welcome! Today is Part I, “Tips for Shooting Smartphone Video.”     Follow the Rule of Thirds In professional video you’ll notice the subject’s head is almost always placed along the top third-line of the frame. This reliably ensures a… Read more »

Media On The Move: Week of March 9, 2020

Indisputably, coronavirus (COVID-19) is the topic consumers and media alike have been focused on of late. As the number of confirmed cases in the U.S. surpassed 1,000 this week and worldwide confirmed cases remain well above 100,000, the coronavirus public health crisis is a story we need to be following– and, moreover, it is an outbreak that requires the attention of the public. Since the outbreak started in December,… Read more »

Guide to Analyst Relations: Part 1

As most tech marketers know, analyst relations are an important part of a 360 degree program. Analysts have their finger on the pulse of some of the most innovative technologies available today and their purpose is two-fold:  Help companies position and brand their products through better understanding the competitive (vendor) landscape. Help to educate key decision makers (buyers!), investors and reporters on the best solutions and… Read more »

Matter Celebrates International Women’s Day 2020

International Women’s Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women – while also marking a call to action for accelerating gender equality. On that note, this year’s campaign theme is #EachforEqual, because equality is not just a women’s issue, it’s a business issue. Gender equality is essential for economies and communities to thrive, and can help the… Read more »

Three Trends to Watch Coming Out of Together Digital 2020

That’s a wrap on this year’s Together Digital 2020 Kickoff Meetup! Created in 2016 by Founder, Alaina Shearer, Together Digital, is an organization dedicated to accelerating the advancement and growth of women in digital by giving them the most powerful tool in their arsenal: one another.