Working in the energy industry is not always straight-forward. Controversy is never too far afield. That said, there’s no replacing the value of good writing and strong messaging, especially when topics are complex and controversial. Written communications need to be clear, interesting, and engaging. If you’re able to develop clear, engaging messaging be it to communicate a new project, a safety initiative, or your day-to-day operations, the rest… Read more »
Month: February 2020
Whether you are familiar with the term “inbound marketing” or not, you probably are familiar with all of the elements that comprise inbound marketing. While inbound marketing is not a new idea, the term itself is rather new (in the scheme of things). Essentially, inbound marketing is a way of grouping all the digital channels that your organization has direct control over and paying special attention… Read more »
In early February, Denver entrepreneurs, philanthropists and business leaders convened at the Fillmore Auditorium to recognize the 2020 class of 40 Under 40 recipients. Some of the city’s fastest-growing companies were on hand, with honorees from Guild Education, Flowhub, Geospiza, to name a few. While the ceremony kicked off with remarks from Colorado Governor Jared Polis, who joked that when he was honored with the award… Read more »
February is Black History Month, and that can bring about interesting opportunities for reflection at any workplace, but especially at an agency like ours. According to the Bureau of Labor Statistics, the ethnic makeup of the PR industry in the U.S. is nearly 88% white — with just more than 8% African American, and an even smaller number of Asian and Latinx American professionals accounting for the rest of the professionals in our field.
Egress Software and Perimeter 81 Join the Integrated PR Agency’s Cybersecurity Industry Client Roster. BOSTON – February 18, 2020 – Matter Communications — a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing — has added two fast-growing cybersecurity firms to its client roster: London-based Egress Software and Perimeter 81, headquartered in Tel Aviv. Through customized programs that include a mix of… Read more »
Today, February 11th, marks the International Day of Women and Girls in Science. To celebrate the scientific accomplishments of women around the globe, Matter’s Women Professionals Circle teamed up with Matter client Level Ex, creator of industry-leading medical video games for physicians. We spoke with Victoria Perizes, Senior Biomedical Solutions Specialist at Level Ex, to discuss the importance of science, her journey in the industry and being a… Read more »
Integrated PR Agency Accomplishes Feat of Scale in the Market with Focused Client Programs. BOSTON – February 4, 2020 – Matter Communications — a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing — announces the success of its Precision group, highlighted by notable new clients and offerings. Precision is a unique PR industry offering that couples agency resources with the ability… Read more »