Month: November 2021

Matter Social Second: November 2021

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from November. Click the headline to see the full story. Instagram Tests Collaborative Posting Instagram is currently testing out a feature that allows two users to post the same content on both accounts… Read more »

Twitter Super Follows – A Super Social Media Strategy?

Twitter has begun testing its newest feature — super follow — which allows creators to provide subscription-only content. Users will pay a monthly price to “super follow” their favorite accounts and will gain access to additional and exclusive content. According to The Verge, creators can charge $2.99, $4.99 or $9.99 per super follow, and will receive 97% of all earnings until they reach $50,000. Once they… Read more »

Video First, Video Always: Elevate Your Video Marketing Strategy

What do we always say is the most important thing?   Breakfast. Obviously, it’s breakfast. But a close second for marketers is – and always should be – video. Now, video may not be able to satisfy a serious craving for biscuits and gravy, but it does satisfy business needs and drive real engagement outcomes. And like breakfast, video isn’t so much a thing as it is a powerful collection of elements coming together to drive results. So, whereas the first,… Read more »

MEDIA ON THE MOVE: October 2021

With the days getting shorter and the nights growing longer, there’s a restless yet eager feeling in the air as we approach the end of another year. The new year means new beginnings, but for some, those  experiences have already begun.   Although October’s spooky season has ended, some are continuing to experience the first day jitters as they head into the unknown of a new position. Check out these media moves across major publications that you’ll want to keep in mind.  Forbes: Lisette Voytko transitioned to entertainment, focusing on Hollywood, music and influencing earnings.  Derek Saul,… Read more »

Matter’s Precision Team Announces Over 25% Growth in Revenue and Staff Through 2021

Agency’s Dedicated Team for Brands with Highly Focused PR Goals Rides Powerful Momentum into 2022, Supporting New and Expanded Client Programs. BOSTON – November 9, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces over 25% revenue and staff growth for its Precision team in 2021. Precision combines full access to Matter’s myriad agency resources… Read more »

9 PR Lessons Learned in 9 Years

This past August, Precision – a PR division of Matter dedicated to growing brands with highly focused needs – turned nine. We were floored, to be honest; time flies when you’re having fun, and it provided us with a fascinating look back on everything we’ve experienced in our near-decade of wins, losses, challenges, joys and continuous growth year after year. It turns out, we’ve picked up… Read more »