Category: Digital Marketing

Matter Social Second: September 2021

Welcome to another edition of The Matter Social Second — keeping you informed about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from September. Instagram Removes Swipe-Up Feature for Stories Instagram has begun the removal of the infamous swipe-up feature and is replacing it with a link sticker. This feature will still be available to… Read more »

Sticking it to the ‘Gram — Instagram Swapping out Swipe Up for Stickers

Imagine it: You’re tapping through your Stories, and an influencer you follow posts something you want to react to. You swipe up to hit it with that Lit emoji and all of the sudden, poof, you’re on some product page. We’ve all been there and it’s not great. But change is in the air, dear reader: Instagram has begun the removal of the infamous swipe-up feature… Read more »

Buyer Personas: Connecting Your Brand to Your Customers

So, you just met someone, and you’re trying to break the ice. You may start with a few questions, like: Where did you grow up? Where do you live now? What do you do for work? What do you do for fun? Each question gives you valuable information about who the person is — details that can help you make a stronger connection. For example, if… Read more »

5 Ways Your Brand Can Join the LinkedIn Revolution

In 2003, a new online platform called LinkedIn was born with an aim to help people find career opportunities. Throughout the years, we watched as LinkedIn evolved from a job searching and networking platform, to a thought leadership sharing outlet with brand building and advertising opportunities. Lately, LinkedIn has really stepped up its game by including more ways for users to utilize this platform as a place to share information with coworkers, friends and industry experts. Now more than ever, it’s crucial that brands take part in… Read more »

How Social Media Is Increasing Visibility for Non-Binary People

Today, we’re celebrating International Non-Binary People’s Day! Non-Binary People’s Day is recognized around the world as an occasion to shine a light on those who identify as non-binary and celebrate the rich diversity of the community.  The term “non-binary” describes someone who does not identify exclusively with the binary gender terms of male or female. Non-binary people may identify as being both a man and a woman or as falling completely outside these categories. Some non-binary people also identify as transgender, though not all… Read more »

The Matter Social Second 4.1.21

Welcome to another edition of The Matter Social Second – a monthly series keeping you informed about what’s trending in social media. Check out the latest news and insights from our social media pros. New on the Social Scene: Clubhouse You’ve probably heard about Clubhouse, social media’s hottest new platform. Since it launched in April 2020, Clubhouse has had a lot of buzz, largely because of… Read more »

4 Digital Marketing Strategies for Nonprofits

It seems like every day there’s a new platform, app, best practice or statistic that will change the game in marketing. Like any industry, nonprofits can take advantage of these trends emerging in the digital marketing landscape. But which trends should you focus on adding into your own nonprofit marketing strategies?  Our nonprofit channel experts scoured key data to share four digital marketing trends that nonprofits… Read more »

3 Ways Social Media Can Streamline Your Lead Gen Strategy

Ready to take your social media strategy to the next level — beyond engagement and awareness? Lead generation is a great place to start.  While social media is a key tool for generating brand awareness and engagement, it has evolved into the lead generation driver of choice for digital marketers across industries.  Once upon a time, lead gen on social media was a tedious process. From users having… Read more »

The Matter Social Second: Five Predictions for 2021

Welcome to another edition of The Matter Social Second – a monthly series keeping you informed on what’s trending in social media. This month, our social media pros share their top insights and predictions for 2021. Users Connect Virtually with Gaming Within the last year, social media users that identify as “gamers” increased by more than 10 million [source: Hubspot]. Platforms like Facebook are already leveraging this… Read more »

The Matter Social Second: 11.19.2020

Welcome to another edition of The Matter Social Second – a monthly series keeping you informed on what’s trending in social media. Check out the latest news and insights from our social media pros. Instagram Expands Shopping Features to IGTV Instagram announced the global expansion of its Instagram Shopping service across IGTV. The platform is said to begin testing shopping in its newer feature (and TikTok rival):… Read more »

Virtual + Impactful: Matter Digital Reflects on INBOUND 2020

For the first time in INBOUND’s nine-year history, the 2020 conference was held virtually over the course of two days in late September. INBOUND 2020 went beyond broadcasting sessions and created an immersive online experience for attendees complete with avatars, a virtual world to explore and interactive sessions. Although no online experience is complete without a few glitches these days, our digital marketing pros “walked” away… Read more »

The Matter Social Second: 10.20.2020

Welcome to the first edition of The Matter Social Second – a monthly series keeping you informed on everything happening in social media. Check out the latest social media news and insights from our social media pros. How is COVID-19 affecting LinkedIn ads? COVID-19 has favorably affected social media ads, as cost-per-click (CPC) and cost-per-impression have both seen decreases on some platforms. LinkedIn has seen significant… Read more »

5 Ways to Take Your Email Strategy to the Next Level

To run an effective email marketing program, it’s important to make sure your organization is utilizing automation to its full potential. Understanding and implementing email best practices can significantly elevate your email strategy and deliver a clear ROI for your business.