Category: Digital Marketing

How to Maximize Your Marketing ROI

They say, “nothing is certain but death and taxes,” though one more thing seems pretty certain lately: continuous change.  We know businesses work hard – even in stable economic times – to ensure their sustainability by distributing their dollars responsibly, but what happens when the tides shift and strategies pivot? When new priorities emerge? When economies upend? Trimming the proverbial fat is a viable strategy for… Read more »

Matter Social Second: July 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from July. Click the headline to see the full story. Instagram Enables Shopping in DMs As e-commerce capabilities continue to grow on social, it’s important for B2C companies to enable seamless sales on their social channels. On July… Read more »

Research Shows That Marketing Through Recessions Pays Off

Decades of Research-Based Results Prove That Marketing Through Economic Uncertainty Is the Best Way to Stay on Top. Matter EVP and PR veteran Tim Hurley recently shared 7 Reasons to Maintain Your Marketing Program in Uncertain Times. In full disclosure, we were supposed to tag-team the topic in a two-part post, but Tim nailed it in one! After reading his points, my first reaction was, “I’m… Read more »

Blog Writing from Dummies – How to Turn Your Idea into Must-Read Content

A blog about writing a blog? We know — very meta. It’s like going to a play where the main character is writing a play, or watching a movie set in LA So, you’ve been tasked with writing a blog. Lucky you! Before you lament about having another thing to work on, think of the positives: You get to add your voice to the hallowed ranks… Read more »

7 Reasons to Maintain Your Marketing Program in Uncertain Times

There’s no question that companies have a lot to balance these days: the war in Ukraine; inflation/stagflation; supply chain challenges; stock market volatility; tightening company valuations. These events call for careful consideration by brands across industries as outcomes impact nearly every facet of their businesses – and marketing is no exception. We’ve seen this movie before – periods of tremendous growth followed by budget tightening, a… Read more »

Matter Social Second: June 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from June. Click the headline to see the full story. LinkedIn Begins to Roll Out New Laugh Reaction A few months back, LinkedIn announced that it was testing a new reaction – a “funny” emote – and it’s… Read more »

A Quick Guide To Google Analytics 4

As we approach July, Google’s 2023 deadline for phasing out Universal Analytics (UA) looms large. For most sites, this means a collection of visitation data will cease, essentially forcing a migration to Google Analytics 4 (GA4).  What’s New in Google Analytics 4? GA4 utilizes an entirely different data model, moving from hit-based events to user-focused conversion metrics. This development by Google is a response to the… Read more »

Matter Social Second: May 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from May. Click the headline to see the full story. LinkedIn Updates Algorithm to Deemphasize Certain Posts LinkedIn is updating its algorithm to crack down on specific posts and post types that users are sick of seeing. Seen… Read more »

4 Ways to Elevate Your Marketing Mix with Account-Based Marketing

Our world is a loud place — we’re constantly bombarded with advertisements competing for space in our busy day. But if you really want to capture someone’s attention, you don’t want to just shout louder. You want to speak directly to them. To reach your target audience, you have to — well — target them. With Account-Based Marketing (ABM), you align your sales and marketing efforts to… Read more »

5 Best Practices for Running a Dynamic Blog Program

Ten years ago, the word “blog” often referred to an individual offering personal musings on travel, fashion or politics. Now, blogs are one of the most powerful marketing tools a company can use, employed by small businesses and mega-corporations alike: half of the top 200 Fortune 500 companies had a corporate blog in 2018, and marketers that prioritize blog programs see ROI grow dramatically⁠. A business… Read more »

Matter Social Second: April 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from April. Click the headline to see the full story. Instagram Updating Ranking Algorithm to Focus on Original Content In hopes of giving creators the success and credit they deserve, Instagram will be focusing more on original content… Read more »

Matter Social Second: March 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. Our social team shares the most important and impactful social media stories from March. Click the headline to see the full story. Facebook Adds New Reactions to Reels An emoji is worth a thousand words! Facebook is expanding its Reel reactions, which will provide more ways to… Read more »

Out-of-Home Advertising is Back. 3 Ways Your Brand Should Harness Its Revival.

Back in 2020, the future of Out-of-Home (OOH) advertising wasn’t looking so good. With exponentially fewer people out and about, OOH ad exposure all but vanished. Commuters stopped heading to the office, consumers flocked to online shopping and travelers cancelled flights, leaving highway billboards, grocery store posters and airport taxi ads unseen.   In this disrupted landscape, marketers did what we do best – we adapted… Read more »