In a Harvard Business Review Survey of 10,000 senior business leaders, 97 percent believe that being strategic is the leadership behavior most important to their organization’s success — yet 96 percent lack the time for it. We hear this firsthand from marketing leaders and their teams who struggle to step out of daily execution and into deep, strategic thinking to position themselves for long-term success. So… Read more »
To run an effective email marketing program, it’s important to make sure your organization is utilizing automation to its full potential. Understanding and implementing email best practices can significantly elevate your email strategy and deliver a clear ROI for your business.
Welcome to another edition of the Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from April. Click each headline to see the full story. Instagram Adds Support for up to Five Links in Bio Because Instagram doesn’t allow you to post links, there has been a proliferation of “link in bio” solutions that… Read more »
As we continue adjusting to these unprecedented times, one aspect of the “new normal” we’re all getting accustomed to is the unavoidable time spent on our phones, scrolling through social media as we daydream about a time before social distancing.
We’re excited to kick-off this two-part blog series, where we’ll discuss the considerations brands across all industries should take when adding influencers into their marketing mix. We know that people generally trust and engage with influencers, but just how much of an impact are influencers actually making when it comes to persuading consumers to act and make purchases? A recent Matter survey reveals strong opportunities for… Read more »
To push your business forward, your organization needs to attract more high-quality leads. In fact, 61% of all marketers say traffic and lead generation is their top challenge. Although lead generation is a major driver of growth and a high priority for CMO’s this year, oftentimes leads are not converting into sales. Creating and deploying unique, differentiating marketing campaigns to drive leads is only half the… Read more »
Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from October. Click the headline to see the full story. Edutainment Content Is On the Rise Last year, several industries began creating “edutainment” or entertaining, informative content on TikTok and Instagram and found great success, as many consumers… Read more »
Amidst an uncertain economic future, healthcare leaders are reflecting on lessons learned in 2022, building out budgets for 2023, and planning for the year ahead. As the country contends with a health system that many believe is broken, both established and emerging organizations across the healthcare continuum are learning the value of putting the patient first, above all else. At this critical moment in the evolution… Read more »
Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from December. Click the headline to see the full story. Study: Does Posting Memes on Social Help Increase Traffic to Your Website? It’s a meme’s world! It has become clear over the past 10-15 years that brands can… Read more »
Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from October. Click the headline to see the full story. Instagram Launches Live Test of Native Post Scheduling in the App Drumroll, please! It’s the moment we’ve all been waiting for – Instagram has launched a test of… Read more »
Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from September. Click the headline to see the full story. TikTok Introduces TikTok Now This Feature Encourages Users to Share One Post Per Day at an Exact Time. A new instantaneous photo/video experience feature is now available —… Read more »
Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from August. Click the headline to see the full story. LinkedIn Adds Link Sticker Option Drive Greater External Traffic with LinkedIn’s New Link Sticker. The wait is over! LinkedIn is launching their own twist on the Instagram/Facebook link… Read more »
They say, “nothing is certain but death and taxes,” though one more thing seems pretty certain lately: continuous change. We know businesses work hard – even in stable economic times – to ensure their sustainability by distributing their dollars responsibly, but what happens when the tides shift and strategies pivot? When new priorities emerge? When economies upend? Trimming the proverbial fat is a viable strategy for… Read more »
