To run an effective email marketing program, it’s important to make sure your organization is utilizing automation to its full potential. Understanding and implementing email best practices can significantly elevate your email strategy and deliver a clear ROI for your business.
Category: Digital Marketing
As we continue adjusting to these unprecedented times, one aspect of the “new normal” we’re all getting accustomed to is the unavoidable time spent on our phones, scrolling through social media as we daydream about a time before social distancing.
The digital buyer journey is the path your prospects take in order to become the customer. In the age of digital expansion, your customers are engaging in google searches, reading content online and turning to social media now more then ever to make informed decisions.
We’re excited to kick-off a new Matter blog series, where we’ll discuss the considerations brands across all industries should take when adding influencers into their marketing mix. The term “influencer” has become a key fixture in the world of PR and marketing. It’s no secret that influencers are the trending force across social media platforms, even more so now due to the COVID-19 pandemic. A recent… Read more »
While the digital landscape has changed over the past few months, businesses are still looking to accomplish the same goals: generate leads/sales, drive awareness and/or engagement, and sustain or grow their leadership position. To do so, it’s imperative to focus holistically on optimizing your digital ecosystem. A consistent focus on the following programs will help your business continue to succeed: Optimize your website/landing pages. Consistently evaluate… Read more »
Over the coming weeks, we’ll be sharing six tactics you should consider employing to adapt your marketing programs to our new remote world. Welcome! Today is Part I, Leveraging Video as Part of the Marketing Funnel. #1. Transition to Virtual Events With in-person events and conferences no longer an option in the current environment, consider launching a digital conference, webinar or meet-up. Virtual events are a… Read more »
Whether you are familiar with the term “inbound marketing” or not, you probably are familiar with all of the elements that comprise inbound marketing. While inbound marketing is not a new idea, the term itself is rather new (in the scheme of things). Essentially, inbound marketing is a way of grouping all the digital channels that your organization has direct control over and paying special attention… Read more »
The world of social media changes on an almost daily basis; between shifting algorithms and platform changes, it can be hard to keep up. It’s even harder to keep your social media strategy up-to-date and in tune with best practices. Here at Matter, we live and breathe social media. Our team spends countless hours making sure we’re on top of the latest changes and adjusting strategies… Read more »
The constantly evolving world of social media is ever-changing and marketers, business owners and even the daily Facebook user should be aware of the updates. Make sure you are subscribed to our blog to get the monthly news and updates on all things social media sent right to your inbox. Let’s check out some of the latest news. Google+ is Headed for the Google Graveyard… Read more »
The constantly evolving world of social media is ever-changing and marketers, business owners and even the daily Facebook user should be aware of the updates. Make sure you are subscribed to our blog to get the monthly news and updates on all things social media sent right to your inbox. This month, we focus on all of the updates happening to Instagram. The ‘About This… Read more »
Finding the right public relations partner can be a daunting task. There are endless options in each market with different offerings and approaches. From small boutique shops to global agencies, it’s difficult to identify the right PR program for your organization and its goals. Are you looking for traditional media relations? What about social and SEO/SEM capabilities? PR agencies now more than ever need to offer… Read more »
In May, Matter held an installment of Open Door – a free, multi-hour session where members of our PR and digital marketing teams sit down, one-on-one, with founders and CEOs of growing companies and give them strategic, actionable advice. Below are some of the session’s best takeaways. You’re a solo practitioner. And you intend to stay that way, at least for the near term. Still, your… Read more »
With the number of corner-cutting tools and tricks on the Internet for everything from video games to weight loss, it is hard to narrow down which ones are timesavers and which will have you spending more time on it than if you just did it the old-fashioned way. Free tools are even harder to narrow down because which ones are useful and which ones will just… Read more »