Google recently announced yet another delay to the long-anticipated sunsetting of 3rd party cookies in Chrome, from the end of 2024 to sometime next year. While this provides more of a runway for marketers, when the change comes, it will impact more than half of all internet users – yes, you read that right. With user privacy in the spotlight, marketers must pivot strategies. How should… Read more »
Picture this: you’re the marketing leader for a product or service. You know how much your solution has helped your customers reach new levels of success. Plenty of prospects are aware of what you have to offer but converting these leads into closed deals has been a challenge. These potential clients are considering working with you, but it’s more than likely they’ll want to see some… Read more »
It’s been 15 months since ChatGPT’s groundbreaking debut and about one year since Google Bard (rebranded as Gemini on Feb. 8) joined the GenAI fray. At this point, it feels like every marketer and communications professional on the planet has experimented with, if not regularly used, this emerging technology. After all, much of the job is researching, ideating, proofreading, drafting, fact-checking, and fine-tuning SEO strategy—all things… Read more »
Your company is taking off – a growing customer base, some brand awareness and a team that truly believes in your mission. And to bring your brand to the next level of growth, you know you’ll need additional support. Your team is ready to invest in marketing and/or public relations and your faced with an important decision: do I hire an agency, a freelancer or keep… Read more »
What Communications + Marketing Professionals Need to Know in 2024 It’s no secret the game changed significantly for how consumers view all aspects of health and wellness over the past five years – living through a global pandemic will do that! But beyond changing attitudes about hygiene and disease prevention, the growing spotlight on mental health and self-care, and the explosion in telehealth have had lasting… Read more »
Agency’s Integrated Media Team Helps Brands Deliver Results with Media Buying, SEO + SEM, Social Media, Account Based Marketing and More. BOSTON, Jan. 31, 2023 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced that Jonathan Tress will lead the newly formed media group. Under Tress’ leadership, the team customizes media strategies – leveraging a mix of media buying, search… Read more »
It’s that time of year: predictions season! From generative AI’s impact on newsrooms, marketers and media to major moves from cybersecurity leaders, Matter’s tech team offers its thoughts on the top headlines and trends to expect in 2024. We know we’re we are only scratching the surface here. So, what are your predictions for tech in 2024? What headlines do you expect to see? Reach out… Read more »
Welcome to the Matter Social Second — keeping you current about what’s trending in social media. This month is all about Meta — from generative AI creative tools to ad-free subscription models, we’re sharing the most important and impactful social stories from November. Click each headline to see the full story. Meta Previews New GenAI Tools for Video and Image Creation Via Text Prompts On November… Read more »
When ChatGPT debuted last November 30, my initial reaction was one of concern. And anxiety. Some stress. Certainly disbelief. And maybe a little bit of excitement. But mostly, I felt threatened. Generative AI could do it all, the headlines said—or, at least, enough to render my role obsolete in just a few years. So, I set out to learn all I could about the powerful new… Read more »
And here we are – rapidly approaching the end of the year, taking virtual cover as Year End analyses, Q1 strategic plans and drafts of annual reports fly in all directions. ’Tis the season of discovering where we’ve been and deciding where we’d like to go. Companies across verticals are taking this opportunity to examine their unexpected successes, their continued challenges and how they will communicate… Read more »
The Matter Health team was fortunate enough to recently attend two major industry events – SHSMD Connections in Chicago and the Women’s Health Innovation Summit in Boston. Both events gathered healthcare leaders, innovators and strategists to discuss the latest in technology, marketing and other hot topics. For those who weren’t able to attend, here are some of our key takeaways from the conferences. Women’s Health Steps… Read more »
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Categories: Company Culture, Design + Branding, Digital Marketing, Public Relations, Uncategorized, Video + Audio
You May Live to See AI-generated Costumes Beyond Your Comprehension Spooky season is upon us. And every year, folks like you, dear reader, come to us asking for help figuring out an appropriate costume to wear to work. To avoid scaring your coworkers (or getting a call from HR), we came up with some of the most terrifying marketing/comms-themed costumes your office Halloween party has ever… Read more »
Welcome to the Matter Social Second — keeping you current about what’s trending in social media. From Threads post edits to TikTok’s new partnership with Disney, we’re sharing the most important and impactful social stories from October. Click each headline to see the full story. Threads Rolls Out Post Editing + Voice Notes Threads made a lot of noise with its launch this past summer but… Read more »
