Category: Digital Marketing

The Matter Social Second 4.1.21

Welcome to another edition of The Matter Social Second – a monthly series keeping you informed about what’s trending in social media. Check out the latest news and insights from our social media pros. New on the Social Scene: Clubhouse You’ve probably heard about Clubhouse, social media’s hottest new platform. Since it launched in April 2020, Clubhouse has had a lot of buzz, largely because of… Read more »

4 Digital Marketing Strategies for Nonprofits

It seems like every day there’s a new platform, app, best practice or statistic that will change the game in marketing. Like any industry, nonprofits can take advantage of these trends emerging in the digital marketing landscape. But which trends should you focus on adding into your own nonprofit marketing strategies?  Our nonprofit channel experts scoured key data to share four digital marketing trends that nonprofits… Read more »

3 Ways Social Media Can Streamline Your Lead Gen Strategy

Ready to take your social media strategy to the next level — beyond engagement and awareness? Lead generation is a great place to start.  While social media is a key tool for generating brand awareness and engagement, it has evolved into the lead generation driver of choice for digital marketers across industries.  Once upon a time, lead gen on social media was a tedious process. From users having… Read more »

The Matter Social Second: Five Predictions for 2021

Welcome to another edition of The Matter Social Second – a monthly series keeping you informed on what’s trending in social media. This month, our social media pros share their top insights and predictions for 2021. Users Connect Virtually with Gaming Within the last year, social media users that identify as “gamers” increased by more than 10 million [source: Hubspot]. Platforms like Facebook are already leveraging this… Read more »

The Matter Social Second: 11.19.2020

Welcome to another edition of The Matter Social Second – a monthly series keeping you informed on what’s trending in social media. Check out the latest news and insights from our social media pros. Instagram Expands Shopping Features to IGTV Instagram announced the global expansion of its Instagram Shopping service across IGTV. The platform is said to begin testing shopping in its newer feature (and TikTok rival):… Read more »

Virtual + Impactful: Matter Digital Reflects on INBOUND 2020

For the first time in INBOUND’s nine-year history, the 2020 conference was held virtually over the course of two days in late September. INBOUND 2020 went beyond broadcasting sessions and created an immersive online experience for attendees complete with avatars, a virtual world to explore and interactive sessions. Although no online experience is complete without a few glitches these days, our digital marketing pros “walked” away… Read more »

The Matter Social Second: 10.20.2020

Welcome to the first edition of The Matter Social Second – a monthly series keeping you informed on everything happening in social media. Check out the latest social media news and insights from our social media pros. How is COVID-19 affecting LinkedIn ads? COVID-19 has favorably affected social media ads, as cost-per-click (CPC) and cost-per-impression have both seen decreases on some platforms. LinkedIn has seen significant… Read more »

5 Ways to Take Your Email Strategy to the Next Level

To run an effective email marketing program, it’s important to make sure your organization is utilizing automation to its full potential. Understanding and implementing email best practices can significantly elevate your email strategy and deliver a clear ROI for your business.

MARKETING JUMP START PART III: THE DIGITAL BUYER’S JOURNEY

The digital buyer journey is the path your prospects take in order to become the customer. In the age of digital expansion, your customers are engaging in google searches, reading content online and turning to social media now more then ever to make informed decisions.

So, You Want to Launch an Influencer Campaign Part 1: Customizing Your Campaign

 We’re excited to kick-off a new Matter blog series, where we’ll discuss the considerations brands across all industries should take when adding influencers into their marketing mix. The term “influencer” has become a key fixture in the world of PR and marketing. It’s no secret that influencers are the trending force across social media platforms, even more so now due to the COVID-19 pandemic. A recent… Read more »

Marketing Jump Start Part II: Optimizing Your Digital Ecosystem

While the digital landscape has changed over the past few months, businesses are still looking to accomplish the same goals: generate leads/sales, drive awareness and/or engagement, and sustain or grow their leadership position. To do so, it’s imperative to focus holistically on optimizing your digital ecosystem. A consistent focus on the following programs will help your business continue to succeed:  Optimize your website/landing pages.  Consistently evaluate… Read more »

Marketing Jump Start Part I: Leveraging Video as Part of the Marketing Funnel

Over the coming weeks, we’ll be sharing six tactics you should consider employing to adapt your marketing programs to our new remote world. Welcome! Today is Part I, Leveraging Video as Part of the Marketing Funnel. #1. Transition to Virtual Events With in-person events and conferences no longer an option in the current environment, consider launching a digital conference, webinar or meet-up. Virtual events are a… Read more »