Category: Digital Marketing

Consumer Health and Wellness Trends

What Communications + Marketing Professionals Need to Know in 2024 It’s no secret the game changed significantly for how consumers view all aspects of health and wellness over the past five years – living through a global pandemic will do that! But beyond changing attitudes about hygiene and disease prevention, the growing spotlight on mental health and self-care, and the explosion in telehealth have had lasting… Read more »

Matter Names Jonathan Tress VP of Integrated Media, Helping Brands Hit Key Marketing Metrics Through Integrated Media Programs

Agency’s Integrated Media Team Helps Brands Deliver Results with Media Buying, SEO + SEM, Social Media, Account Based Marketing and More. BOSTON, Jan. 31, 2023 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced that Jonathan Tress will lead the newly formed media group. Under Tress’ leadership, the team customizes media strategies – leveraging a mix of media buying, search… Read more »

15 Tech PR Predictions for 2024

It’s that time of year: predictions season! From generative AI’s impact on newsrooms, marketers and media to major moves from cybersecurity leaders, Matter’s tech team offers its thoughts on the top headlines and trends to expect in 2024. We know we’re we are only scratching the surface here. So, what are your predictions for tech in 2024? What headlines do you expect to see? Reach out… Read more »

The Matter Social Second: November 2023

Welcome to the Matter Social Second — keeping you current about what’s trending in social media. This month is all about Meta — from generative AI creative tools to ad-free subscription models, we’re sharing the most important and impactful social stories from November. Click each headline to see the full story. Meta Previews New GenAI Tools for Video and Image Creation Via Text Prompts On November… Read more »

ChatGPT Turns One: What a Writer Has Learned About Her Biggest Competition

When ChatGPT debuted last November 30, my initial reaction was one of concern. And anxiety. Some stress. Certainly disbelief. And maybe a little bit of excitement. But mostly, I felt threatened. Generative AI could do it all, the headlines said—or, at least, enough to render my role obsolete in just a few years. So, I set out to learn all I could about the powerful new… Read more »

Six PR + Marketing Must-Haves for B2B Brands

And here we are – rapidly approaching the end of the year, taking virtual cover as Year End analyses, Q1 strategic plans and drafts of annual reports fly in all directions. ’Tis the season of discovering where we’ve been and deciding where we’d like to go. Companies across verticals are taking this opportunity to examine their unexpected successes, their continued challenges and how they will communicate… Read more »

Matter Health Conference Recaps

The Matter Health team was fortunate enough to recently attend two major industry events – SHSMD Connections in Chicago and the Women’s Health Innovation Summit in Boston. Both events gathered healthcare leaders, innovators and strategists to discuss the latest in technology, marketing and other hot topics. For those who weren’t able to attend, here are some of our key takeaways from the conferences. Women’s Health Steps… Read more »

Are You AfrAId of the Dark? Our Scariest AI-generated Halloween Costumes for PR/Marketing Pros

You May Live to See AI-generated Costumes Beyond Your Comprehension Spooky season is upon us. And every year, folks like you, dear reader, come to us asking for help figuring out an appropriate costume to wear to work. To avoid scaring your coworkers (or getting a call from HR), we came up with some of the most terrifying marketing/comms-themed costumes your office Halloween party has ever… Read more »

Social Second: October 2023

Welcome to the Matter Social Second — keeping you current about what’s trending in social media. From Threads post edits to TikTok’s new partnership with Disney, we’re sharing the most important and impactful social stories from October. Click each headline to see the full story. Threads Rolls Out Post Editing + Voice Notes Threads made a lot of noise with its launch this past summer but… Read more »

Social Second: September 2023

Welcome to the Matter Social Second — keeping you current about what’s trending in social media. From TikTok’s labels for AI-generated content to new YouTube creator tools, we’re sharing the most important and impactful social stories from September. Click each headline to see the full story. TikTok Adds AI-generated Content Labels The impact of AI on social platforms continues as they work to implement AI functionalities… Read more »

ePlurbus Unum: How to Repurpose Old Content into Fresh Digital Assets

The content your brand creates is kind of like a Gremlin. From a single specimen, you can create many. But unlike those pint-sized pals, it takes more than food after midnight and a little bit of water to make the magic happen. Also, your content probably won’t take over your town and ruin the holidays. It can be hard to keep generating content while you’re focusing… Read more »

Matter Social Second: July 2023

Welcome to the Matter Social Second — keeping you current about what’s trending in social media. From TikTok music licensing to the whirlwhind around X, we’re sharing the most important and impactful social stories from July. Click each headline to see the full story. TikTok Announces New Music Licensing Agreement with Warner Music TikTok has partnered with Warner Music, giving users access to Warner’s complete music… Read more »

Is Threads the Next Big Thing?

Earlier this month, Meta released its new platform “Threads, an Instagram app” on the App Store. Threads “is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” The app has already reached over 100 million users, thanks to its connection with Instagram, which allows users to quickly create accounts, follow their existing Instagram followers and populate… Read more »