Category: Digital Marketing

ePlurbus Unum: How to Repurpose Old Content into Fresh Digital Assets

The content your brand creates is kind of like a Gremlin. From a single specimen, you can create many. But unlike those pint-sized pals, it takes more than food after midnight and a little bit of water to make the magic happen. Also, your content probably won’t take over your town and ruin the holidays. It can be hard to keep generating content while you’re focusing… Read more »

Matter Social Second: July 2023

Welcome to the Matter Social Second — keeping you current about what’s trending in social media. From TikTok music licensing to the whirlwhind around X, we’re sharing the most important and impactful social stories from July. Click each headline to see the full story. TikTok Announces New Music Licensing Agreement with Warner Music TikTok has partnered with Warner Music, giving users access to Warner’s complete music… Read more »

Is Threads the Next Big Thing?

Earlier this month, Meta released its new platform “Threads, an Instagram app” on the App Store. Threads “is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” The app has already reached over 100 million users, thanks to its connection with Instagram, which allows users to quickly create accounts, follow their existing Instagram followers and populate… Read more »

Matter Social Second: May 2023

Welcome to another edition of the Matter Social Second — keeping you current about what’s trending in social media. From TikTok advertising to social AI, we’re sharing the most important and impactful social stories from May. Click each headline to see the full story. Instagram Boosts Content Collaboration with UGC User Generated Content (UGC) continues to drive engagement and Instagram is taking notice. Advertisers on Instagram can… Read more »

How to drive your business forward with data-backed intelligence

In a Harvard Business Review Survey of 10,000 senior business leaders, 97 percent believe that being strategic is the leadership behavior most important to their organization’s success — yet 96 percent lack the time for it. We hear this firsthand from marketing leaders and their teams who struggle to step out of daily execution and into deep, strategic thinking to position themselves for long-term success. So… Read more »

5 Ways to Take Your Email Strategy to the Next Level

To run an effective email marketing program, it’s important to make sure your organization is utilizing automation to its full potential. Understanding and implementing email best practices can significantly elevate your email strategy and deliver a clear ROI for your business.

Matter Social Second: April 2023

Welcome to another edition of the Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from April. Click each headline to see the full story. Instagram Adds Support for up to Five Links in Bio Because Instagram doesn’t allow you to post links, there has been a proliferation of “link in bio” solutions that… Read more »

How to Launch an Influencer Campaign Part 1: Find Your Fit

 We’re excited to kick-off this two-part blog series, where we’ll discuss the considerations brands across all industries should take when adding influencers into their marketing mix. We know that people generally trust and engage with influencers, but just how much of an impact are influencers actually making when it comes to persuading consumers to act and make purchases? A recent Matter survey reveals strong opportunities for… Read more »

Strategize for Success: 3 Ways to Drive Revenue + Optimize Your Marketing Strategy  

To push your business forward, your organization needs to attract more high-quality leads. In fact, 61% of all marketers say traffic and lead generation is their top challenge. Although lead generation is a major driver of growth and a high priority for CMO’s this year, oftentimes leads are not converting into sales.  Creating and deploying unique, differentiating marketing campaigns to drive leads is only half the… Read more »

Matter Social Second: January 2023

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from October. Click the headline to see the full story. Edutainment Content Is On the Rise Last year, several industries began creating “edutainment” or entertaining, informative content on TikTok and Instagram and found great success, as many consumers… Read more »

Finding Solutions in Healthcare Amidst the Economic Downturn

Amidst an uncertain economic future, healthcare leaders are reflecting on lessons learned in 2022, building out budgets for 2023, and planning for the year ahead. As the country contends with a health system that many believe is broken, both established and emerging organizations across the healthcare continuum are learning the value of putting the patient first, above all else. At this critical moment in the evolution… Read more »