Month: February 2021

Black Voices – and Diversity – Matter All Year Long, Not Just in February

If you’ve been following Matter’s social media channels, you likely noticed that each day throughout February, our Diversity Committee teamed up with our Professionals of Color Circle to share posts that spotlighted Black pioneers, activists and leaders. We highlighted contributions in industries from PR and social media, to science, healthcare and technology with daily tweets, and amplified many of those with LinkedIn and Instagram content as… Read more »

To Supply Chains and Beyond: Blue Yonder Expands Five-Year Partnership with Matter, Enlisting Full Suite of PR + Marketing Offerings

Integrated PR Agency Continues to Help Fulfill Brand Potential and Amplify Market Presence for Digital Supply Chain Leader Through PR, Social Media, Marketing Communications and More. BOSTON – Feb. 23, 2021 – Matter Communications —  a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the expansion of its strategic partnership with Blue Yonder, the world leader in digital supply chain and omni-channel commerce fulfillment. For… Read more »

3 Ways Social Media Can Streamline Your Lead Gen Strategy

Ready to take your social media strategy to the next level — beyond engagement and awareness? Lead generation is a great place to start.  While social media is a key tool for generating brand awareness and engagement, it has evolved into the lead generation driver of choice for digital marketers across industries.  Once upon a time, lead gen on social media was a tedious process. From users having… Read more »

Forging Digital Transformation Together: Matter Named AOR For Tricentis for Its History of Industry Expertise

World’s Leading Enterprise Application Testing Platform Signs Integrated PR Agency, Citing Its Proven Media Prowess and Start-up Fluency.   BOSTON – Feb. 9, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — has been named the agency of record (AOR) for Tricentis, the world’s #1 testing platform for modern cloud and enterprise applications. The AI-driven Tricentis platform provides a new, fully… Read more »

Media on the Move: 2.8.2021

The “New year, new me” mindset was taken seriously by journalists at the start of 2021, which wasn’t surprising as January and February are two of the best months to look for a new job, since most companies have received their updated budgets and are looking to fill roles.  With all the changes that have happened in just the first month of 2021, PR pros might have missed some… Read more »

NRF 2021: Three Retail Trends to Keep in Mind

NRF 2021 Retail’s Big Show (Chapter One) ended last week. Every year Matter attends the event on behalf of our roster of CX and retail technology clients and we get the chance to see the latest trends and technology that are transforming the industry. However, with the ongoing COVID-19 pandemic, we turned our badges and blazers in for the virtual conference experience.  And COVID-19 didn’t just… Read more »